Internet Marketing Web 2.0 TACTICS?

Question

Hello BPers!

I work full-time+some and have never been a fan of using paper or writing... (It's a constant battle with my Father, who I work with, in this regard daily!)

I've heard about the efficacy of bandit signs and yellow letters, but I feel as though my time would be best spent and enjoyed by focusing my marketing budget on the web?

1) I would love to know what keyword searches are most often used by motivated sellers. (Any physical data/analytics/reports/sources on this topic would be helpful)

2) What outbound marketing techniques have you found effective? (Analytics are appreciated if available!)

3) What software do you use for CRM? Why do you like using it?

4) What features do you feel are most valuable to have on your landing page/website for sellers? Private lenders?

5) What are some of the best REI marketing emails/websites/tactics you've seen? (Links would be great!)

Thanks for your participation in this thread!!!

-Taylor

Chad Swinford · Answer

Jason,

I'll address only your question about keywords used by motivated seller by directing you to the Google Keyword Tool.  It's amazing and powerful and super cool: https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS

For instance, go in and enter "Sell my house", enter the Captcha code and search.  You'll find all of the iterations of this used and how many times each has been used in the last month.
-Chad

Taylor Jennings · Answer

Jasmine Jones I'll check it out =) Thanks.

Taylor Jennings · Answer

Dev Horn that's remarkable... How you have the time to post on BP is beyond me. I'm sure your lead generation is booming?

I'm sure you have a team that works on your SEO, but do you have any resources/books you would recommend I educate myself on to develop leads through my website?

I'm somewhat familiar with the techniques in SEO, but I'm nothing more than a novice.

Dev Horn · Answer

The Google Keyword tool is great and it's not going away, they have just integrating it into AdWords.  You can set up a free AdWords account - it's what you'll need anyway to do PPC.

Also, consider using Bing for PPC.  It's not as popular as Google, so you can often get the same keywords there for less $.

Taylor Jennings - to answer your question about our ranking with WeBuyHouses.com, we acquired it last December and completely rebuilt the site, releasing the new one in March.  We already rank in the #1 natural search position for just about anything with "we buy houses" in it.  We also have local landing pages for most of the state & city combinations (thousands of them) that rank well in local searches.  Our licensees can add links to the main page or one or more city landing pages from their Facebook, LinkedIn, Twitter, Trulia, Bigger Pockets, etc. pages to drive up their local SEO ranking, and that's what most people care about - those local searches.

Victor Belman · Answer

Primarily mobile and internet based tools for sharing and discussing information among masses help in construction business.

Taylor Jennings · Answer

Chad Swinford holy crap this site is awesome! It says they are shutting it down within the next couple of months.

For people with an AdWord account.

Taylor Jennings · Answer

Dev Horn Thanks for the response! webuyhouse.com is a pretty phenomenal domain name. How are you ranked in the search engine?

Chad Swinford Thanks for the link! I'll check it out. Looks awesome.

Dev Horn · Answer

Hi Taylor Jennings - some of these questions get into the "secret sauce" of how many of us work, but I can share some thoughts with you...

Getting leads from the web is challenge in many areas - there are so many sites that are already highly ranked with tons of SEO optimization (like our [REMOVED]) and the battle for PPC has made many of the keywords VERY expensive.  Now, that could be a little different in Indiana - the competition may not be quite as brutal as other markets like LA, Phoenix, etc.

As far as keywords, we utilize about 57,000 keyword & phrase combinations, but there is no magic there (just a lot of hard work & experience) - you can easily create a set of 100 keywords just using the phrases you already know - sell my house fast, cash for houses. we buy houses, etc. etc.

Otherwise, you might want to consider investing in some education, such as the course that Fortune Builders offers on Marketing for Deals:
http://www.fortunebuilders.com/marketing-for-deals/

I wish you the best!

Internet Marketing Web 2.0 TACTICS?

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