What envelope should I use for my next Yellow Letter Campaign?

Question

In the past I've used these envelopes for sending out my Yellow Letters but they are quite more expensive.

I'm looking at switching it up for my next campaign to one of the ones below they are about 50% cheaper. I would love to get your opinion on which one you think i should use. Im personally learning towards the brown recycled paper looking one.

Justin Silverio · Answer

In my experience, there are 3 critical components to a marketing piece.  1) Get your prospect to notice/open your mail, 2) Get them to read your message, 3) Get them to take action.

Your question relates to #1.  The invitation style envelopes with a handwritten mailing address will stand out from other mail because of it's shape and indication that it's a personal mailing.  Keep in mind that some colors will stand out better than others.  If you really want your mail pieces to stand out, you can create a design on the front and use a specialty stamp.  It may cost a bit more up front but you'll get a lot more engagement due to the mailer's uniqueness.

Justin Silverio · Answer

@Ivan Lopez The post is up HERE

Ivan Lopez · Answer

@Justin Silverio Looking forward to your post. I'll keep a look out for it.

Justin Silverio · Answer

Ivan - I'd recommend experimenting with patterns and colors on your envelopes.  You will likely need a good laser printer or use a company like Vistaprint to make them though.  So in the end, the cost may be a bit more.

I should have something up on my blog in the next week or so with more information about the mailers.

Ivan Lopez · Answer

@Antonio Coleman direct marketing is something I'm constantly trying to lear more and improve on.

Antonio Coleman · Answer

@Ivan Lopez True my friend...just trust the process and the rest will take care if itself. Direct mail is a powerful platform once you learn how to master it.

Ivan Lopez · Answer

@Justin Silverio For the front of it what kind of design stamp are you talking about. Do you happen to have an example. Because of my background in Web Engineering and design I should be able to create a design that gets converted to a stamp or is printed on an envelope.

Ivan Lopez · Answer

@Antonio Coleman I agree the message in the letter is really important but if no one opens up the letter it doesn't matter how good the copy and call to action are.

Antonio Coleman · Answer

@Ivan Lopez the letter is just part of issue. The message, and call to action is what will really covert those potential leads into actual leads. Think about what will get their attention  versus the look of the envelope..just my experience

Stephen Nicholson · Answer

personally I use plain white envelopes and hand write the address. It can be frustrating to do several hundred (not to mention time consuming), but I bet everyone opens an envelope that has a hand written address!

What envelope should I use for my next Yellow Letter Campaign?

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