Finding more properties

[Judy Best]

We have several consistent marketing systems set up, but we see the effectiveness cycles through them. Craigslist, Networking, Direct Mail, and Cold Calling. I'm always surprised when one seems to dry up, while another one suddenly starts producing leads. Cold calling is definitely working right now, while direct mail has just started drying up. What's working in your area? And, what do you change to keep leads flowing in? 

[May Emery]

So much with direct mail and phone calls will have to do with the list that you use. If you are mailing to the same list that every other investor is mailing and calling,.. well it will dry up because there's too much competition in the mail box and they are tired of getting pitched on the phone. 

Absentee Owners have been popular for a long time, and are apparently still somewhat effective (people are still mailing to them) but they are getting multiple offers to buy their home. It's hard to stand out.

There are some owner-occupied segments with people who share motivating factors for selling their home.

Seniors with Long-time Ownership: often ready to downsize or transition to assistance.

Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.

Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance. They won’t be expecting the same money as their neighbors with the shiny new kitchen and fresh paint.

A good list broker can help you navigate new options.