Updated almost 6 years ago on . Most recent reply
Marketing to Divorcing Couples
I was wondering if anyone has advice for me when it comes to marketing to divorcing couples? I have tried sending mailers, hand written letters and left sticky notes on their doors stating I am interested in purchasing their house with no luck or call backs. I would also like to mention I DO NOT state I know they are going through a divorce and their life sucks right now. I just thought I would mention that because I am sure someone would tell me not to mention that in my marketing.
I am being consistent, I am a realtors assistant and will refer people to them if I get someone that would rather list their house but I first have to get the phone to ring.
I would like to mention that I am located in Austin, Texas and it is a highly competitive market and that could be part of the issue but I am sure I still need to improve my marketing and any suggestions would be greatly appreciated.
Thank you in advance for your assistance.
Most Popular Reply
Maybe hosting a divorce Meetup? Maybe going to some of those that already exist? Maybe a tongue in cheek Valentine's day party for soon to be divorcees?