Direct mail marketing in San Diego?

Question

Hey BP fam,

A friend of mine and I are doing a door knocking wholesale campaign in San Diego. To compliment this we have contemplated doing direct mail campaign with personalized offers on each property receiving a letter. I know this market is dense with direct mail so I am not sold that this would be the best way to get leads considering the expense. But I am curious, do any of you use direct mail in SD? Any opinions on its usefulness? What is your response rate? Best vendor to use if its a good move? Any advice/insight would be valuable!

Lindsey

Joe Homs · Answer

@Lindsey Johnson I would save your money. Direct mail does not work unless you are mailing 10K and up a month. I like that you are door knocking but are you knocking on the right doors. We are knocking on the "NOD" doors and cold calling them. I call them the low hanging fruit. Keep up those efforts and you can turn them into warm leads and listings, since you are an agent as well.

Good Investing... See you at BPCON2022

Good Investing...  See you at BPCON2022

Jerryll Noorden · Answer

Yes in general, I would recommend 2 completely seperate websites. Keep your cash  buyer image seperate.

Dom Battezzato · Answer

Hey Lindsey, I live in San Diego and know the market well. I recommend getting a website so that when sellers become motivated to sell their property they can find you online. These are the best leads in my opinion because they come to you and they want to sell their property to you.

Jordan Graham · Answer

Don't underestimate the power of on-market deals for wholesaling... also meeting and cultivating relationships with agents who have access to a lot of off-market deals and tapping into their network.

Jerryll Noorden · Answer

My pleasure my good looking freind!

Lindsey Johnson · Answer

@Jerryll Noorden Agreed. Thank you!

Lindsey Johnson · Answer

@Dom Battezzato I have one for my work as a realtor but its works for my investment venture. Would you recommend two separate sites?

Lindsey Johnson · Answer

@Joe Homs Thank you Joe! And yes, we are actually working NOD and tax lien lists that I pull with my brokerage. Any other warm lists you would recommend? I appreciate the insight and wisdom!

Direct mail marketing in San Diego?

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