Probate Direct Mail Marketing, Do I mail to all the executors?

[Clayton Hepler]

Hello! I am new to direct mail marketing and was wondering if I should mail to all the executors? I am on a shoestring budget and by my reading the forums have come to the conclusion that probate property wholesaling is my first way in!

[Michael Ealy]

Originally posted by @Clayton Hepler:

Hello! I am new to direct mail marketing and was wondering if I should mail to all the executors? I am on a shoestring budget and by my reading the forums have come to the conclusion that probate property wholesaling is my first way in!

Clayton,

Mail to the heirs and not right after the owner dies but wait a little bit longer until the heir has time to grieve (maybe wait 3 months after).

If you're short on budget, buy business cards, attend networking meetings and talk to as many probate attorneys you can. You will get deals and then you can use the money to do direct mail.

Direct mail takes time and money.

You have to mail more than once (5x-7x or even more) and it's a numbers' game. A good probate direct mail campaign can have a 5% response rate (the typical response rate is 1%) and remember, you're not the only one mailing to them. Say you mail to 100 people and 5% are bad addresses, you'll get between 1-4 responses. And you will probably tie up 1 deal per every 20 responses. And there's a 50% chance you will not close (or find a buyer). So that means to make it work, you need to mail to 1,000 people (or even 4,000 people), mail to them 7x, to get between 10-40 responses and get 1-2 deals.