$5,000 Direct Mail Budget for Motivated Sellers- Help!

$5,000 Direct Mail Budget for Motivated Sellers- Help!

Ben G.Pro Member
Investor · Indianapolis, IN · Member since 2013 · 647 posts · 196 votes

I have been told by a few respected individuals in the community that I am over analyzing the criteria for my list and that I just need to get started. I do agree that analysis paralysis is preventing me from pulling the trigger. However, when I plan on shelling out $5,000 towards my overall campaign (multiple letters to absentee owners) I want to be somewhat confident that I'm targeting the right absentee owners.

Anyone who uses wholesaling as a strategy, and has had success with direct mail in the past if you could share the criteria you have used for building your list it would be greatly appreciated. I really want to make this $5,000 work for me. I plan on sending 500-1000 mailers per month depending on the # of absentee owners I have access to based on my criteria.

The struggle I'm finding is that some successful wholesalers are saying that 10+ years for length of residence is important because it's hard for ListSource to ultimately determine equity in a home and there's a good chance someone with 10+ years in residence has enough equity. However, what if they have recently refinanced?

Is LTV or Equity % important. What if someone owns the home outright, and therefore there wouldn't be any LTV. How are these list providers determining equity?

I guess I would like to hear what success you have had with direct mail if any, and if so what did your list look like? From there, I am sure I will have the confidence to settle on my list and pull the trigger with my $5,000 marketing budget.

Ben

2Reply
295 views

Most Popular Reply

Investor · Riverside, CA · Member since 2011 · 2k+ posts · 3k+ votes
13y
Originally posted by Ben Grise:

@Aaron Mazzrillo

My question is what are you selling? I do admit that you do make a lot of sense, but really you're that much more luckier than everyone else that you're able to confidently say just gamble and go for it?

What am I selling? Directly, not a dang thing. Indirectly, maybe just an idea. The idea that you will never know the outcome if you don't take a chance. I don't buy 100% of the houses I don't make an offer on. All the houses I drive by every day that I don't own don't do a thing for me. I get no benefit from them. Of course, I can't buy any of them if I don't let those owners know I might be interested in buying them.

Now, the ones I do own and rent out pay my mortgage, buy my groceries, pay my health care, cover the vet bills, pay for my automobile insurance, the visits to the dentist, chiropractor, and yearly medical check ups. The houses I own pay my airplane tickets and hotel rooms when I take vacations or attend seminars, cover my utilities costs, buy my clothes, pay my internet bill, cover my phone bill, and buy the gas for my car. I'm a pretty low lifestyle kind of person, but there's not much I can't go buy today if I really want it. Luckily, I don't want much so it works out quite well.

Of course, I never would have purchased that first house if I didn't decide that the money sitting in my bank was really not doing anything for me. That it was more of a liability than a parachute or safety net. See, the fear of losing that $5,000 has you so paralyzed, you can't do anything. It's just $5,000. My visa bills (personal & corporate) every month are more than that. When times are slow, I spend more money. Because I know, without a doubt in my mind, that investing money into my business will produce a good return. It will come back and bring more with it. If I don't spend that money every month, whether I get a deal or not, if I let the fear of losing money keep me from doing business, I might as well just sell all my houses, put the proceeds into government securities, and go get a cushy job working 9-5, 5 days a week, with good health benefits, a soft chair to sit in, and hopefully some kind of pension at the end of it all.

If I had $5,000 sitting around and the fear of losing it was keeping me from doing anything, I'd just spend that ****. I'd get it out of my life as fast as I could. Cuz once it's gone, I've got nothing to be afraid of any more. I will also then realize that when I wake up in the morning, I still have my arms, legs, hands, feet, I have my wits, I have my knowledge, I have the ability to go out and get some more money and spend it all again. Money isn't a security blanket. It won't work as a parachute. If you think losing $5K is going to end your life, I think you ought not to get into this business cuz I've lost so much more than that I can only laugh about it. $5K is a pittance. I can't even take a decent vacation with $5K. Airline tickets alone cost me almost that every year when the wife and I fly over to Asia.

Only when you realize what money truly is will you have the internal power to easily dispose of it. I know for every dollar I spend on marketing, I get back more than $2. I never fret about spending money on marketing. Just spend that ****. Get it out of your life so you can stop worrying about it.

*steps down off of soap box....

See this reply in the discussion

68 Replies

Jump to latestLatest
  • Buyer Coordinator · Surprise, AZ · Member since 2014 · 75 posts · 5 votes
    11y

    @ben 

    @Ben G. how do you determine rehab cost Ben?

  • Ben G.Pro Member
    OP
    Investor · Indianapolis, IN · Member since 2013 · 647 posts · 196 votes
    11y

    @Erick Martinez at first I took a mentor with me to help learn how to estimate rehab costs, I'm a little more confident now, but it's always a challenge estimating rehab costs. 

    J. Scotts book on estimating rehab costs is an excellent resource I hear.  A partner of mine has started using it. 

  • Huntington Beach, CA · Member since 2012 · 73 posts · 57 votes
    11y
    The Book on Estimating Rehab Costs: The Investor's Guide to Defining Your Renovation Plan, Building Your Budget, and Knowing Exactly How Much It All Costs (by J Scott)

    http://www.amazon.com/gp/product/0988973715/ref=pd...

  • Huntington Beach, CA · Member since 2012 · 73 posts · 57 votes
    11y
    Another good one: FLIP: How to Find, Fix, and Sell Houses for Profit

    http://www.amazon.com/gp/product/0071486100/ref=pd...

  • Mechanicsville, VA · Member since 2014 · 40 posts · 6 votes
    11y
    Scared money doesn't make money.
  • Rental Property Investor · Katy, TX · Member since 2013 · 64 posts · 13 votes
    11y

    @Ben G. , I am curious to know if you've done additional direct mail campaigns since that first one and perhaps share some success stories or lessons learned from the action you've taken?

  • Ben G.Pro Member
    OP
    Investor · Indianapolis, IN · Member since 2013 · 647 posts · 196 votes
    11y

    @Joe C. I have donen additional campaigns and it was worth the investment.  Biggest lesson learned is to always be marketing, otherwise your pipeline will dry up. 

  • Homeowner · Bowie, MD · Member since 2015 · 1 post · 0 votes
    11y

    @Ben G. I Ben, I just came across this thread and wanted to know what you found works for marketing?

  • Ben G.Pro Member
    OP
    Investor · Indianapolis, IN · Member since 2013 · 647 posts · 196 votes
    11y

    @Brian Hanaoka send letters to absentee owners with equity.  It's as simple as that.  I know it sounds so simple, but it really is.  @Jerry Puckett can help get you started. 

  • New Bedford, MA · Member since 2011 · 34 posts · 7 votes
    10y

    This is a solid, informative thread ... thanks for starting it @Ben G.!

    Just curious, but are you still using Michael's recommended filters for Listsource (i.e. - SFR, 3-4 beds, 7 years ago last sale date, 30%-100% equity, No corp, No trust, & running your list thru the NCOA)? If so, how often are you pulling a new list?

  • Ben G.Pro Member
    OP
    Investor · Indianapolis, IN · Member since 2013 · 647 posts · 196 votes
    10y

    @Zachary Clough I haven't mailed in quite some time.   Focused online right now.  

  • Real Estate Coach · Duluth, GA · Member since 2015 · 128 posts · 18 votes
    10y

    Ben you are a wealth of knowledge I agree with so much you said especially the experiment part. I did exactly that.

    It saved me a lot in the long run

  • Nick PerainoPro Member
    Rental Property Investor · Pensacola, FL · Member since 2017 · 64 posts · 14 votes
    9y

    Awesome thread! @ben g I'm in your shoes RIGHT NOW. For the first time in my life I have a budget.  I'm scared to pull the trigger.  After reading this thread I'm more motivated.  But not convinced lol.  Do you think I need a larger budget than $1200 total? Curiousif such a small amount is a waste.  Also, how will @jerry pucket help get me started?

    For some reason my tags aren't working.

  • Chris ClothierBusiness Member
    Rental Property Investor · memphis, TN · Member since 2009 · 2k+ posts · 3k+ votes
    9y

    @Jerry Puckett - read above!

  • Professional · Redondo Beach, CA · Member since 2017 · 52 posts · 19 votes
    9y

    Hi @Nick Peraino!  That's a great budget.  You can budget $1 per unit, which includes seller data and printing/postage, all in.  If you're spending more than that, you're nuts! :)

  • Real Estate Agent · Las Vegas, NV · Member since 2016 · 589 posts · 275 votes
    9y
    Great thread with lots of great info and pointers for the noob-novice investor. Aaron Mazzrillo lots of good points in there. I marketed and I stopped cuz I got a decent amount of calls from my direct mail campaign however I quickly learned something that all green investors learn. I didn't know what I didn't know. And for me that was this: it didn't matter how much 💰 i spent on a direct mail campaign because regardless of my phone rang 20 times or 200 I realized I didn't have the phone skills to dig for DMF (distressed, motivated and flexible) sellers and find their real motivation for selling and agitate it. I had zero systems in place to handle any kind of call volume so I put the breaks on the direct mail campaign and now a year later I committed to learning the phones as I believe from my mentors teachings that the phones are the ultimate key. If you have or can gain the skill of having great conversations with sellers the deals will reveal themselves and if in that process you can help that seller to get to a better place and build repore with them then they will want to do business with you and u may find that there is more than just that 1 peppery u originally called on. So over time I learned not to chase deals, I chase good conversations and let my personality shine and put my salesman skills and pitches on the back burner because if you have a great conversation you will in the course of that conversation discover their true motivations for selling and build a bond and relationship with that seller. Then the rest is follow up and busing consistent. That has been what's worked for me and got me from no deals to a pipeline of deals. So I learned a lot of points from all the people dropping knowledge in this thread and just wanted to add my version of it as well. That's my .02
  • Nick PerainoPro Member
    Rental Property Investor · Pensacola, FL · Member since 2017 · 64 posts · 14 votes
    9y
    Originally posted by @Gen SteMarie:

    Hi @Nick Peraino!  That's a great budget.  You can budget $1 per unit, which includes seller data and printing/postage, all in.  If you're spending more than that, you're nuts! :)

     @Gen SteMarie

    That's wonderful news!  I can't figure out why my "@" tags don't work... on my phone OR my computer.  ??  

    Anyway that's awesome to hear.  And just to clarify it's $1,200 total ($200 a month).

    @Mike G 

    I agree completely.  It really boils down to customer service.  And I already feel confident in the phone call area because I've been talking to customers on the phone and in person for 12 yrs now.  I am an audio electronics technician (and musician) so I'm always calling my customers to discuss pricing and what repairs their amplifier or guitar needs.  It's really all about having a conversation and building rapport.

  • Gambrills, MD · Member since 2017 · 9 posts · 1 vote
    9y

    @Ben G. - Thanks for starting this thread. I went back and listened to you BP podcast and some of the others you did. @Mike G. brought up a good point about setting up systems to handle the incoming calls. 

    Ben, do you have any suggestions on systems/tools I can use to handle the leads as they come in from the direct mail campaign? I'm looking for way to keep things organized as I'm still a f/t employee. 

Join the conversationCreate a free account to reply, vote on answers and follow this thread.