Top Ways to Improve Your Real Estate Website Traffic

You're running a real estate website, but you lack the knowledge to increase the number of visitors. There's a lot more to it than just creating a website besides adding a few words in your bio, and throwing in some pictures and pages. If you want your website to thrive in the search engines, you need to enhance it regularly. Here are the basic, yet most important things to consider to improve SEO and real estate website traffic.

Make Your Real Estate Website Mobile-Friendly

The internet is full of statistics about how homebuyers should search a particular real estate website. Recent studies have found that 89% of homebuyers use their smartphones to search for homes. Homebuyers are likely to stay at home, or sit in a restaurant while visiting different real estate home pages, get directions, read reviews, locate an online agent, and watch videos regarding properties.

In 2020, Google changed its algorithm to rank mobile-friendly websites a lot higher than those that are not made for mobile. Nowadays, real estate agents can't really have a website that's not designed for mobile usage.

How to become the most forward-thinking real estate agent in your area? You should focus on learning about current real estate trends, gain digital marketing tips, and find real estate resources to improve your business online.

Focus on Keyword Phrases

Designing a website is one thing, but focusing on targeting local keyword phrases is another. This is most important when it comes to capturing traffic opportunities that come with good SEO. For example, people interested in buying a home are likely to use a local keyword phrase like "Chicago real estate agent."

Focus on optimizing your website for search terms, like the following:

• Chicago real estate listings
• Chicago real estate
• Chicago realtor
• Chicago homes for sale

Those keywords should appear on your website as much as possible to help drive more traffic. Include a local keyword phrase into content you think that a potential home buyer will find useful.

Add High-Quality Content on Your Real Estate Website

In the past, blogs were stuffed with too many half-relevant keywords. Now, if you want to stand out from the crowd in your market, you must focus on adding high-quality blog content on your website. A consistent, comprehensive, and compelling content is what SEO means. Develop a habit and include in-depth and interesting content to your real estate website that your audience and potential buyers will want to read. It's key to make homebuyers come back for more.

Blogging regularly helps you share things on your social media accounts, which is another important aspect of your online presence.

Feature Fresh Content on a Regular Basis

Showcasing your most recent blog posts on your home page will keep your visitors engaged with your business. Along with adding fresh new content, pictures are also essential for keeping your visitors satisfied. So, be sure to post regularly, as visitors will return to your page after reading something interesting several weeks earlier. They always expect new content, and if you are not providing them with new market updates and regular and compelling articles, chances are that they'll move to another agent who does that.

Make Your Reviews and Testimonials Visible Components of Your Website

Some studies have been showing that 88% of the consumers prefer to read online reviews before they purchase a product. If you want to improve your website traffic, ensure that your reviews are visible to the potential clients. This could involve testimonials from clients, case studies, and even interviews.

But you will have to work hard to attain those client reviews. Positive reviews come from satisfied customers, so make sure you make that a part of your routine marketing plan. Each time you sell a house, contact your clients, and ask them if they're happy with the choice they made, and if they will provide some reviews for your work. You don't have to be stressful; a phone call or an email is just enough to make things easier for them. If they seem enthusiastic, they might even decide to offer you a video interview. A happy client will give you at least a few words of review about their experience with your services.

Marketing with Positive Results

Marketing has become a masterpiece in modern living. You're using social media and digital marketing for plenty of time. What else can you do? If you would go back to the basics of the internet, what would you think of that? Exactly! If a simple website design is not enough for your real estate project, then you need to be more innovative and ambitious. Since “ancient times”, marketing has improved sales and profits.

Make your real estate project stand out! A dedicated real estate website will give a much greater power of attraction. Your project already looks professional, but it needs a bit more salt and pepper to make it perfect. It deserves to look more than just like a random website. You want to make your potential homebuyers dream about their future life in one of the homes that are on sale on your website. This project is unique, and so are your clients.

A well-designed website helps you give identity to your real estate project. Create a brand that couldn't go unnoticed among the internet. Design your real estate website well, make it visual, as this is as important as the actual web design. Your website needs to tell much better stories than any other website ever will. If you sell luxurious homes, then spend plenty of time on designing a sophisticated website that will blow your audience's mind.

This project is not only about buildings, but homes. People invest feelings into their homes, they become emotional when it comes to sell or buy a new home. It is not just a place where people sleep, but a place where they create memories and live. So, make your website emotional, if that's what it takes to gain your potential homebuyers' hearts.

Focus on the colors, style, and lines: these can generate emotions to customers and make them want more. With the information above, you can create an outstanding real estate website, and soon, you will be able to increase website traffic and adjust your marketing campaigns accordingly.