Key steps to plan a killer product launch

Everyone is scared about planning product launches. If you want to release a new product, you may find yourself in this situation, and it may overwhelm you. You should worry no more, after reading this article you will understand that launching a new product is simpler than you imagine.

Should you plan a big event? Should you invite both clients and partners? Should you offer samples?

You should ask yourself what you would want if you would attend a product launch.

Prepare the event

Getting the product ready was just the first step of the process. Identifying your target audience and knowing their needs is vital for the success of the event. Who will buy your product? “Everyone” is not the right answer, and you know it, you may want everyone to buy it, but different people have different preferences. So, you should conduct research to identify the public that is interested in the services you offer.

When the target audience is established, you can start planning the event, a product launch that will have a great impact on your prospective clients.

Estimate the resources the event requires

Many launch events fail because insufficient resources are used to plan the affair. When you start planning the event, you should calculate the sum you need to spend, and make a list with the guests you plan to invite. If you have an already determined budget, your task is to find a solution to spend it in the most effective way.

Identifying the strategies you will use and defining how a successful launch event would look for you is crucial. Do you want to earn press mentions? Do you want to convince guests to purchase the product? Do you want the guests to spread the word? Do you want to generate buzz on social media?

When you create a plan for the event, you should write down the goals, the signals you expect, and the techniques you would use to measure the success. It will help you understand if you are on the right track by presenting your product to the public.

Establish an effective communication strategy

As you start promoting your event, good communication is vital. The best solution to solve the communication problems is to use a pop-up stand where you post all the information relevant for the product you launch. You want all your guests to know the benefits your product brings, and the best way to do it is to use a banner or exhibition bundle to share the most important details with your public.

You can use the banner even during the planning step, if you place it in a central location, your entire team can be up-to-date with the details of the event. During the planning step, it’s crucial not to waste time searching for information, and wondering who should complete certain tasks. You should establish a template you can use for every product launch. A template will help you engage numerous people from different departments and it will keep them on the same page when organising the affair.

Start preparing the event early

As you can imagine when organising this type of event, many things can go wrong. Some tasks take longer to complete, some people refuse to show up, and you will have to juggle numerous things at the same time. If you start early, you can prevent many of the above problems or solve them effectively to make sure they don’t affect your affair. By preparing yourself for the unexpected, you have greater chances to throw a successful product launch.

Once you establish the guest list and the activities you intend to organise for the event, you can create the project timeline. All product launches require months in advance of planning, so you should make sure that you respect the timeline to organise a successful event.

Establish the main message of the product launch

The thing about your new product is that people have no idea what it is. It can prove a blessing and a curse for your affair, so you will have to find a way to handle this situation.

Before you start planning the launch event, you should gather the information that describes the advantages of the product, how it can be used, what it does, and what convinced you to create it. It would be useful for the audience if you could name some competing products and you list a comparison.

In order to offer your public a clear description of the product you market, you should ask yourself some questions:

• -What problems will the product solve?
• -Why do people want to find a solution to this particular problem?
• -How will your product solve the problem?
• -What plus does it have when compared with similar products?

The answers to the above questions will help you create a description of the product, and the main message of the event.