4 Digital Avenues to Help You Engage Your Leads as a Real Estate Agent

As some of you know I love to share ideas on how to grow your business. From market tools to taxes and lead generation to staging,

One of the topics that often comes up when I’m coaching other Realtors is leads. And that makes sense, since they’re the lifeblood of your success. As we saw in one of our recent articles, there’s also a few perspectives that can help us better approach how we view our own prospecting and lead generation.

But what about engaging those leads? Today, we’re going to look at a few common and less-common digital avenues for you to reach out and connect with those prospects!

Install your Facebook Pixel… now

If you’re not super digitally savvy, you might need a reminder on what your Facebook Pixel does. Put simply: it’s a small piece of code that you embed on your website. Once there, it allows you to re-target your website visitors when they’re on Facebook. Why is this important for engagement? Re-targeting ads have higher engagement compared to regular ones, which can open the door to many new opportunities.

Launch a year-long email campaign

Many of the real estate agents that I’ve coached might write an email every month, but without much more planning. In reality, you can plan an entire yearlong campaign to create an entire story that your leads will be enjoying. Now, that doesn’t mean you have to write every single word, since you’ll want everything to be fresh. But at the very least, you can prepare a plan and strategy for those 12 months.

Take you blogs to the next level with SEO

Search Engine Optimization and blogging. When combined, these two can offer a powerful engagement factor, as leads find your content through search and then stick around to get to know you and your brand. Like with your Facebook Pixel, if this is an area you’re less sure in, I always recommend reaching out to a professional.

Offer a digital download for your leads… for free

Often times, people might offer a download to get leads in the door. But you can also use them to further engage your existing leads. By giving them access to exclusive content not given out elsewhere, you make them feel special and like you’re part of their intimate network. What might this look like for real estate? Consider a checklist of all your area’s hippest new dining spots. Or maybe an infographic about common architectural styles in your city.

Terry Records