Calling distressed homeowers - does the Do Not Call list have any teeth?
Monday, June 07
No responsible marketer would advocate calling homeowners on the do not call list, but it seems that most of the realtors and investors that I work with seem unconcerned with the do not call regulations. Here is the sentiment that some of my clients have shared with me, if not word for word.... I...
Using creative calls to action when contacting distressed homeowners
Sunday, May 09
In an earlier post on calls to action, I explained the importance of telling the prospect what to do next, and why they should act right NOW. In marketing to homeowners in pre foreclosure, you should stress the magnitude of what they are about to experience if they do not join you arm and arm.Onc...
What can investors and realtors can learn from the diamond industry?
Sunday, May 09
The diamond industry are masterful marketers. Think about it. Who would spend thousands of dollars on a little rock that comes from the earth, and a rock that is actually pretty abundant?The answer is no one. The answer lies not in the gemological properties of the rock, but what that rock convey...
Sending distressed homeowners to a pre recorded message
Sunday, May 09
With so many upside down and distressed homeowners, getting more short listings in the funnel is an undeniable way to grow your business. Yet as I stated in many earlier posts, many of these homeowners are gun shy, and not may not initially open up to a stranger. The reality is, this business tak...