Planting Seeds For Business Harvest

"When one thing becomes a commodity, something else becomes valuable." -Clay Christensen

Revised from a 2019 Blogpost

Written by humans: Janet Behm and Nater Hagerty

Edited by AI: Grammarly

Three-minute read:

Sure, your clients pay you for your products or services ... but there are more fulfilling ways to run a business than always chasing after the sale.

We've made it one of our goals to give our clients more than they expect from us and go beyond the mere transaction level. We never regret the investment we make into relationships with you and our clients.

So, along those lines, I want to share some ideas we've picked up over the years for why and HOW you can do this too.

LIFE IS A PITCH

Not every marketing message should be a targeted sales pitch. That really pesters your clients and prospects—especially when your only interaction with them is about making a sale. I often write about how critical your relationship is with your customers and prospects.

If you constantly "pitch," it's like asking someone you like to go on a date every time you see them. That doesn’t work in romance—and it doesn’t work in business either.

THE OLD-NEW WAY OF ‘ROMANCING’

There are many ways to do this more effectively—from simple, hand-delivered gifts to other demonstrations that you care. But with all the tools and resources available, remember you can also provide your prospects and clients with knowledge. Specialized knowledge is always welcome.

With AI content now a commodity, your personal stories and insights connect—just like in the ‘olden days’ when people talked face to face.

WHAT TO DO?

Here are some suggestions for including valuable content (and making sure you "romance" your prospects the right way):

1. >Newsletters—but make sure they don’t feel "off the shelf." In this age of AI-infused content, too many newsletters are written by large language models with generic messages that fail to show you actually care
2. >"Insider" tips and tricks of your real estate experiences -- especially if you target a particular real estate niche
3. >Announcements about real estate-related events
4. Send links to real estate news—even if you become "merely" a go-to source for what’s happening in the world you serve, this is a position of welcome and power for your business.
5. >Free reports and white papers -- always, and especially, if these resources go beyond generic jargon
6. >Celebrity stories related to your real estate niche
7. >And I could go on and on—as I hope you now can too

YOUR UNIQUE VALUE

Nobody knows your business better than you do. Take the time to share your knowledge with your contacts to build that relationship of trust and appreciation. Just remember to make your content about your audience and what they care about—not just about you.

Remember, your prospects and customers mean more to you than an occasional sale. Give them value, and watch your business thrive in ways you may not even expect.

I am grateful for the chance to serve you and your business through these weekly blog posts—and we remain dedicated to your success.

BE THE ROAR not the echo ®

Feel free to forward this article to a business associate or client you know who could benefit from this content (written by a human).

Warmly, Janet, The (HUMAN) Tax Wizard