5 Stellar Promotional Strategies For Seasonal Success

There is no “best time” to evaluate your promotional activities. Step into NOW to focus on what you have been doing and what might lead to new growth and opportunities.

Before we talk about Promotional tips to give your business a new look this summer, I first want to say that I hope your Memorial Day weekend was special. Even though this business owner had some work to do, a quiet office is my friend. In thinking about the spirit of this past weekend, I was reminded of how very grateful I am for our servicemen and women who made the ultimate sacrifice.

May all of us live our lives as a reflection of their honor and the gifts we too easily take for granted.

Let us never take those freedoms as "automatic."

And as Memorial day also serves to remind us, summer is finally here.

5 Promotional Tips to Give Your Business a New Look This Summer
“If you think you are too small to be effective, you have never been in the dark with a mosquito.” - Betty Reese

Entrepreneurs know that hard work and a great idea don't guarantee success. Fortunately, most of you also know that failure isn't final -- almost every successful business owner has crashed and burned at least once in their career.

One of the best ways to pick yourself and your business back up off the ground is to take a fresh look at things you "thought" were set in stone. Here are some strategies that could give your business a fresh lease on life this summer...

Promotional Tip #1: Re-target your market.
In the heat of start-up passion, entrepreneurs frequently try to interest too broad a market: "Everyone will want to buy this!" The result: getting lost in the crowd. The more closely you define your market, the more success you’ll experience.

Promotional Tip #2: Re-examine your price.
Price is obviously supremely important. See how you can lower your overhead or cut production costs. Perhaps there's a new way to package your products, so that your average transaction value can go up?

Promotional Tip #3: Identify and push your best product.
Focus on what works. If your hot product is coffee cups, look for ways to highlight and expand that niche instead of veering into new territory. How about different colors and holders for those cups?

Promotional Tip #4: Make your marketing materials more memorable.
Emphasize the benefits -- SPECIFICALLY how features of your product or service will improve business or the quality of life for your customer. And scrutinize your advertising. Using big media is not always the answer, especially when you have narrowed your market. Don't overlook narrowly targeted marketing efforts or joint promotions.

Promotional Tip #5: Keep promoting.
Make sure your message sinks in. Find affordable ways to reach your target market and use these avenues as often as you can. Try social advertising!

These are just a few ideas to get you started.

BE THE ROAR not the echo®

Janet Behm