Posted almost 12 years ago

Integrating Video into Real Estate Marketing

Integrating Video into Real Estate Marketing Does integrating video into real estate marketing work?

According to Black Box Social Media, social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. One of the most popular types of social media marketingis using video marketing.  Most of today’s youth prefer to watch a video than read.  Video marketing is a great way to get your message to people online.  What are some simple ways of integrating video into real estate marketing to attract customers?  Rismedia.com had a great article that I’d like to share that details 5 ways of integrating video into real estate marketing:

Integrating Video into Real Estate Marketing |Make a Video Testimonial.

What sells you better than having real clients raving about how invaluable you were in the process of buying or selling a home? At the closing, set your camera up on a tabletop tripod and simply ask the client to talk about their experience working with you. Try to get a variety of testimonials that showcase various clients and types of homes. These testimonials can be posted on your YouTube channel, your Facebook page, LinkedIn and even mentioned on Twitter.

Integrating Video into Real Estate Marketing |Create an Agent Bio.

An agent bio is a “must have” for working both Internet leads and personal referrals. Video offers you a way to create a highly-personalized experience for a potential client and enables you to add a personal touch to your introduction. Keep the introduction simple, focusing on your expertise and why selecting you will benefit the client. Keep it light, short and be sure to let your personality shine through. Make it a part of your signature, and consider hosting it separately on a private video resource like www.easyagentvideo.com where you can market the video directly with no ads.

Integrating Video into Real Estate Marketing |Showcase Your Expertise in the Marketplace.

You can provide information on market trends, short sale and foreclosure tips or interview an expert (i.e. lenders, title professionals, home inspectors). For example, you can interview a home inspector highlighting what things to look for before buying a home. Create an editorial calendar of the content you would like to provide, identify who you will team up with (if necessary) and ask them to participate.

Integrating Video into Real Estate Marketing | Create Neighborhood Tours.

This is a true low-hanging fruit opportunity to become the dominant video source for your area. Create lots (dozens) of area tours showcasing fun and exciting things about your area, such as the local farmers market, the town square, best restaurants and great shopping. Tag these and introduce your real estate business on each one. They don’t have to be real estate ads, just organically and authentically show why you love your area and why it is such a great place to live. As viewers find these videos, they will find you too!

Integrating Video into Real Estate Marketing |Create a Just-Moved Buyer Tour.

Offer to create a short video for your client showing highlights of the buying experience, the excitement of moving in and your client’s top remodeling projects. Your client will send the video to family and friends, which can generate referral business for you.


Comments (2)

  1. Jon- video home tours is a great strategy. And I hear posting on Craigslist is also a great way to create back links as well. Nice job


  2. I've had really good success with simple unedited home tours that I post on YouTube. I drive traffic to them with Craigslist ads. Simple, free, and it works.