Creating Listing Presentations

As the economy is picking up, the real estate is also getting competitive with high buyers demand, yet low number of homes available. Therefore, it is important to create listings that are eye-catching and strike the sellers’ attention as well as build trust and respect. Here are the “how’s”:

Don’t talk about yourself. The listing presentation should focus sellers’ needs first. The real estate agent should know the seller’s goals when selling their house and help them meet those goals. No need to elaborate on your skills or commission at this point as trust building should be the first step.

Use Visuals. Lots of it!! Due to the complexity of the real estate market during this economically challenging time, sellers rely heavily on their agents to take on most of the work for them. This includes updating them on the current trends and news, making information readily understandable (in layman’s terms), readily to answer questions in an effective and knowledgeable way, and run all necessary paperwork and numbers so they do not have to worry about those. Therefore, while speaking fluently and effectively to make the pitch, visual effects would make the presentation clear to eyes and are “43% more persuasive” as shown by 3M. Includes lots of graphs, infographics, images, charts to break down the information and make it easier for the sellers to understand what the agent can offer.

Don’t bash your competitors. A well-intended agent would focus on advising the sellers how they can help them to sell their homes efficiently. This means creating trust and respect by not talking down of others. Present oneself as competent to help take on the challenges to selling their homes to really ease their worries or concerns.

Prepare. Practice, practice, practice!! It would decrease the trust level when an agent comes to the presentation unprepared. As small as forgetting and not having a pen to write or sign the paperwork on the spot. Being unprepared sends an unorganized and incompetent message to the sellers. Also practice presenting to avoid stuttering, forgetting key information, and not knowing the answer to basic questions. Remember that “practice makes perfect”!

Keep the presentation current. Update the presentation frequently and keep the trends and numbers current. It would not be appropriate to have trends of 2016 on the slides if the agent is presenting in 2020. Sellers would be more attentive to the current trends and numbers and would appreciate for such information.

Topics: real estate, listing, presentations

Work cited: Keeping Current Matters; https://www.keepingcurrentmatters.com/article/how-to-create-a-listing-presentation/