THE POWER OF SOCIAL MEDIA: REAL ESTATE MARKETING

C’mon, we’ve all seen it. In fact, everyone is doing it. Using the power of social media to harness success and fame is not an easy feat. But that doesn’t stop some people. Real estate agents have been using social media sites such as Instagram to plug in their latest listings. And it’s working.

Social media sites such as Instagram, which boasts over a billion active monthly subscribers, is the perfect platform to advertise properties. It’s fun, interactive and highly social, which makes it so much easier to communicate with agents in a virtual reality-minus all the stuffy formalities. Which is why it is the perfect way to advertise your properties if you are an investor. Think about it: you have the power to create your own narrative and develop a brand identity for your signature pieces.

Creating and maintaining a brand identity is crucial to your bottom line. The more dedicated you become, and the longer you spend sustaining your social media image, you more followers you will gain. Which means more exposure. And more exposure means that more people are going to find your property listings on their home page.

In addition, statistics show that people love to be informed and learn new skills or trades. Roughly 83% of users actually use Instagram to discover the latest products and services. Yours could be one of them. Another perk is that you get to design the marketing and logistics without ever needing to employ a marketing analyst.

You can even highlight distinctive amenities, post a walk-through video of the entire property or even create simple boomerangs with Instagram’s fun and beginner-friendly analytics dashboard.

Topics: Real Estate Investing, Marketing, Social Media

Author: Kerry W. Kirby, https://www.multifamilybiz.com/blogs/419/marketing_your_apartment_community_with_the_power_