HOW TO FIND THE BEST OFF-MARKET DEALS

Off-market deals just sound so secretive. And in a sense, they are. It’s kind of like your favorite store having a pre-sale event exclusively for its most valued customers. Except instead of a brown sweater, we’re talking about a big brown building filled with multi-family units.

Your first step in landing an off-market deal is to scout for real estate agents that know the ‘who’s who’ of the area that you are interested in. These agents have connections. More often than not, these agents are probably not going to call you back. This is because their time is money and they want to be showing their listings to more serious investors. Which is why you need to follow up. Being persistent with the listing’s agent shows how serious you are about the property. Don’t be afraid to follow up more than a few times, too.

Create a script, and stick with it. It makes cold calling much less daunting, and allows you to create a professional narrative so that agents can take you seriously. Don’t be discouraged if you don’t get responses. Just follow up again.

It’s the digital age. Use it to your advantage. Find agents on social media. Nine times out of ten real estate agents advertise most of their listings on Facebook and Instagram. And if you’re feeling extra confident, create a theme for yourself on social media. Create an investment blog. Let agents come to you by making yourself appear like a property investment professional.

Overall, what you manifest out into the universe will determine the responses you receive. The more confident and knowledgeable that you appear to agents, the more likely that they are to take you seriously and actually give you a call back.

Topics: Real Estate, Multifamily

Source: Sterling White, https://www.sterlingwhiteofficial.com/blog/2019/10/9/the-ultimate-tricks-in-finding-the-best-off-market-multifamily-deals