Leveling Up Your Personal Brand with Tonya Eberhart and Michael Carr
Tonya Eberhart is the founder of BrandFace and the Business Stars' Branding Agent. She has also written four books about personal branding. Tonya began her humble career selling vacuum cleaners door to door to help pay for education. This led to a work in radio, where she watched local business owners who were featured in their own advertisements and positioned as market celebrities. That's when she understood the impact personal branding can have on a company. She developed BrandFace, a personal branding organization with a book series, lecture series, and personal branding program meant to help business stars define themselves, almost two decades later and many successful brands later.
Michael Carr is the most successful real estate auctioneer in the United States. Since 1991, he has sold billions of dollars in vehicles, heavy equipment, land, commercial, and residential properties as an auctioneer. Michael has been actively involved in the selling of approximately 78,000 houses since becoming a professional real estate agent in 1994 and is licensed as a broker and auctioneer in as many as 27 states across the continental United States. Over the course of the last 25 years, he has performed over 6,500 auctions. Michael just co-authored "BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry)," a marketing and personal branding book, and is planning a book and speaking tour.
Watch the episode here:
Leveling Up Your Personal Brand with Tonya Eberhart and Michael Carr
Brett:
I'm excited about our next guest. They're out of the great state of Georgia. I had the pleasure of spending some time in northern Florida here recently. And I realized that you know, Florida is actually closer to Georgia. For those West Coast people that don't know and these folks are all about helping you build up and level up your personal brand. And our first guest, he's an America's top-selling real estate auctioneer. In fact, he has been an auctioneer since 1991 and sold billions of dollars in auto heavy equipment, land, commercial and residential properties. Since becoming a licensed real estate agent in 1994, is actually involved in the sale of our 78,000 homes, and in as many as 27 states. Incredible so and our second guest we have two guests today. She is the founder of BrandFace and has been a branding agent to business stars. She's also the author of four books on personal branding, and her career began when she was selling vacuum cleaners door to door to pay her way through college. That led to a job in radio where she observed local business owners who were featured in their own advertising position as local celebrities in the market. So much more. Please welcome the show with me, Tonya Eberhart and Michael Carr. Hey, Tonya, and Michael, how are you doing today?
Tonya:
Hey, Brett, very good. Thank you so much.
Michael:
Thank you for having us on.
Brett:
Absolutely excited to get to talking with you hearing for our listeners who want to hear a little bit more about your story. Could you give us a short part of your story and your current focus?
Tonya:
Absolutely. So you started my story out, I sold vacuum cleaners door to door. But that's actually when I got my first taste of personal branding, I realized you can't just walk up to a door and ask for somebody's Wallet. So So I learned to come up with my own story to help me get in the door and of course, sell more products. Well, then an opportunity came along for me to be involved in radio. And that's really where I understood the impact that personal branding has on a business because when I got into radio, I instantly noticed there were business people in the community who were like rockstars. And the thing that most of them had in common is they were the voice in the face of their own business. And so fast forward 23 plus years later, I was helping people across many different industries learn how to be the best face of their business. And that led to brand face as both a book series and a business in 2013. And that's when I met Michael.
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