4 Best Ways To Develop Community In Your Multifamily Property

Community development within your multifamily property is vital to ensure faster renewal rates, smoother management, will reduce tenant complaints, and reduce your workload. Christmas, Thanksgiving, Halloween are just a few of the most celebrated holidays in America, and these times create a great opportunity for landlords to host an event that will create communication and connection between people in their homes. That’s why we have listed some great ways that landlords can create a sense of community in their property while ensuring security, so make sure to read guiding principles for events and gatherings during covid-19 before putting these events together.

Social Media

Social media is often underutilized and it can help you to build your local communities. Landlords need to take full advantage of social media platforms like Facebook, Twitter, YouTube, Instagram, TikTok that will help them to accelerate building relationships with people who live on their property. For instance, using Facebook groups can help you to communicate with your tenants, but it also creates a low platform for conversations where residents may not feel comfortable introducing themselves in person. Also, try to find different meeting places for all tenants regardless of their interests and schedule. Organizing community events should always mean striving to include as many different events and locations as possible. A consistent approach and willingness to bring everyone together in good or bad times will increase people's retention in your property for years to come.

Charities

You can start building your community by hosting a charity event in your building, where you will find tenants who are willing to volunteer for future charities that are happening in your city. Make sure to provide each of your employees with incentives to participate with your residents to fully support their community service efforts and ensure there are enough volunteers for any given project. You also should choose a reliable and committed resident or employee to lead the entire group, arrange meetings, and ensure that all residents are kept informed of events they might want to participate in the future.

Key Tenants

You probably know a tenant in the back of your mind who always naturally invites and welcomes all new neighbors, that makes them feel at home in their residential area. Make sure to give these naturally hospitable tenants the means and support to get to know other tenants. For example, give them a budget to bake or buy cookies for the entire floor or give them a small rental discount in exchange for being a hospitable guest to all new residents. These tenant ambassadors can be of great help in building your community and can be your mouthpiece when you need to make sure all residents receive important messages.

Events

It is naturally difficult for residents of a large apartment building to build relationships as most of them have busy daily schedules. That's why hosting events with a relaxed atmosphere so that they can get to know other neighbors they have not met will solve this problem. To ensure that a lot of people show up, be sure to provide lots of notifications on social media and promote events to your residents, that will way it will increase your chances that more people will see it. Also, make sure to schedule regular events at least once a month, you should come up with something creative like a lottery or competition, not forgetting the BBQ or pizza of course. So while providing fun incentives to visit these events the main goal is to get your tenants to introduce to each other and build relationships with other people and create a feeling of community.

If you need more advice on growing and sustaining your community, maximizing return on your investment, finding deals, and anything else related to property management, you can schedule a call with me.

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