The Key To Investing In Real Estate In The New Economy

The key to making it in this current market revolves not about being in a real estate investor, knowing the latest technique or fad.  As a matter of fact, you can throw all of fancy techniques out the window unless you master one skill.

What's that you ask?

It's marketing.

You may have heard it before but marketing is the key to making any business work - it's not just for real estate investors.

However, so many people get caught in the trap of learning the technical side to investing and forget all about what's going to make the business work - and that my friends are leads.

You've got to have leads before you can get deals. 

Remember - it's all a numbers game.  So the more leads you're driving to your funnel, the more deals you'll do.

It really is that simple.

Now, who should you be targeting for your marketing?

Well, there's two sides to the business - there's the side of buying houses as well as the side of selling houses.

So... You've got to have separate marketing systems in place.  The first is targeting first motivated sellers.

These are sellers that have a situation that may motivate them to want to sell.  It could be those falling into foreclosure, landlords that are tired of dealing with tenants, people that have double payments, and even those that have inherited homes from a lost loved one.

There's really no shortage of sellers in the current economy.
The next marketing system you need in place is for your buyers.

What kind of buyer are you wanting?  It could be investor buyers, lease option buyers, or even A credit buyers that are actively looking for the perfect home.

Regardless, you need to have systems that will attract and capture these buyers for follow up.

Once you build a good buyers list and one you have a good rapport with, you'll virtually eliminate holding costs as you'll sell your deals lightning fast and watch your profits soar.