Luxury Real Estate Marketing: The Competitive Edge of Stellar Service

One of the deciding factors in choosing someone to work with in selling or buying luxury real estate by the high net worth or ultra high net worth individuals is stellar service. This is what creates loyalty and referrals. Here is an example.

Friday, we started having trouble with receiving email on our iPhones. Since we are subscribed to Apple Care, Ron called in. This was a problem that was resolved the first time and popped up again. Apple had a record of the previous call, and brought in a senior tech to work with Ron on it. After trying several solutions, which did not work, the tech person suggested that conference with our email provider, together. When they did the wait was too long, and they decided to table it to Saturday morning, since we had dinner plans.

Saturday morning, the Apple tech called Ron. Together, they talked to our email provider, and found out what could resolve the problem. By process of elimination we come up with a work around after ruling out many variables. After three hours of patient and fun tech support, it turned out that the email service provider is not up to speed yet with Apple’s latest technology.

We cannot imagine Apple’s competitors reaching this level of quality of service consistently any time soon. How can you achieve stellar service in your luxury real estate practice?

Written by Ron & Alexandra Seigel-

ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

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