Learning Keyword Research and How it Connects With Your Content

It’s ideal that you strike a balance between doing your keyword research and actually writing content for your site, blogging, and providing value to your audience.

Keyword Research for Beginners

If you’re the type of person who’s very methodical, you might get caught up trying to come up with the best and most specific keywords for you to build up your content. This can actually do you more harm than good. I believe in the saying “Good is good enough”.

It’s true that you should not start your blog or website without having an idea what keywords you’re going to use and without researching if someone is actually searching for those keywords you’re going to write about, but you shouldn’t over analyze it either.

I’ve observed that several agents, brokers, and business owners who sign up to do keyword strategy sessions with me are often on the wrong track in regard to what keywords they should really be using with their content.

Case in point, the keywords being typed into Google by buyers and sellers are poles apart. Is it buyers you want, or listings? This will have to be the first decision you need to make.

The first thing that you need to decide is who you’re going to be writing to. Many peoplebegin their keyword research by just randomly typing various keywords into Google keyword tools just to find out which have the least competition, or which ones are the most popular and mostly searched to bring heavy traffic.

There’s a wide array of software that are being sold online that you can use for keyword research and you can even make use of Google’s Adwords, but none of it will really help you move forward if you’re engaging with the wrong audience since you’ll just get a high bounce rate.

Before you begin with keyword research, the first thing to do is to create your avatar. This is the one step that a lot of people fail to acknowledge and execute, and for those that do, they only explore a small fraction of a much bigger possibility. You really need to paint the big picture. Marketing campaigns with such high success rates develop avatars that are so detailed that they even visualize their avatar’s appearance, their manner of speaking, down to the type of food they eat. By cutting out photos of what their avatar would look like, they are putting a face on their avatar and the demographic they’re targeting.

We have two modules in Listing Experts Academy that are just purely dedicated to working on your avatar. This is how essential know your avatar is for marketing online.

You’ll make a connection with your target market through transparency, authenticity, engagement, and by being attentive to your avatar’s frequencies.

Developing credibility and expertise in your niche takes precedence over keyword research. When you really take the time to get to know your avatar, you’ll know by instinct what keywords they use and search for in Google to find you.

You’ll want to be certain that these keywords have high commercial intent within your niche after you’re done with these steps.

You don’t need to have high-volume keywords if you have high commercial intent keywords. I’ll discuss this more in-depth in another blog post. Click here to learn more about Listing Experts Academy – and access a set of 4 free tutorials to help get more listings.

Visit the page to learn more on understanding keyword research on how it relates to your content.