The Case for Self-Managing Multifamily Properties

One of the biggest challenges in multifamily real estate isn’t finding deals it’s property management. Managing assets effectively can make or break your returns. Many investors default to third-party property management, assuming it’s the easier route. But we’ve found that self-managing gives us more control, maximizes profitability, and aligns operations with our investment goals.

However, there is a tipping point where outsourcing becomes necessary, and recognizing that moment is crucial to scaling successfully. The key is knowing when to retain control and when to bring in a reliable property management company that aligns with your vision.

Why We Choose to Self-Manage

1. Direct Oversight = Higher Profits

• Third-party managers take a cut, and often, they don’t treat your property like their own.
• By self-managing, we control costs, eliminate inefficiencies, and ensure every decision is made with profitability in mind.

2. Stronger Tenant & Asset Management

• We build relationships with tenants, reducing turnover and increasing occupancy.
• Maintenance and value-add projects are handled on our timeline, not a management company’s.

3. Better Market Insights & Faster Adjustments

• • Being hands-on allows us to react to market shifts immediately.
• • Rent adjustments, renewal strategies, and operational changes are executed without delays.

4. Custom Systems That Scale

• Instead of relying on a one-size-fits-all management company, we build internal processes tailored to our portfolio’s needs.
• This gives us efficiency, consistency, and control over how our properties are operated.

The Tipping Point: When to Outsource

While self-managing is powerful, there’s a breaking point. Managing too many doors can lead to operational strain, slowing down growth. The key is recognizing when your internal team is maxed out and partnering with a property management company that truly aligns with your vision—one that treats your properties as assets, not just another client on their books.

Finding the right property management company is the hardest part of this business. That’s why we build internal systems first to ensure we get the most out of our assets before outsourcing any responsibilities.

Why We’re Focused on Macon, Georgia

Macon, Georgia, is one of the strongest underrated multifamily markets in the country. Here’s why we’re investing heavily in the region:

• Rent Growth & High Occupancy – With average rents at $1,200 and occupancy rates at 88.5%, demand is strong.
• Job Market Expansion – Companies like Amazon, Irving Tissue, and Coca-Cola are creating more employment opportunities.
• Affordability Advantage – Macon’s cost of living is lower than major metro areas, attracting new renters.
• Strong Investor Returns – With lower acquisition costs and steady appreciation, the cap rates remain attractive for long-term growth.

Final Thoughts: Self-Manage for Control, Outsource for Scale

Multifamily investors need to own their operations before handing over the keys to someone else. We self-manage because it gives us the control, profitability, and flexibility needed to maximize asset performance. But we also know that scaling requires strategic outsourcing.

The biggest mistake investors make is hiring the wrong property management company one that doesn’t align with their goals. That’s why we build out our own systems first, ensuring we get the most out of our properties before ever considering third-party management.

Want to learn more about how we structure our deals, optimize asset performance, and invest in high-growth markets like Macon? Let’s connect. Visit our website or reach out directly to start the conversation.