Press Releases Are Valuable Marketing Tools

Quite often overlooked as an SEO tool, press releases are very valuable for marketing yourself.  Press releases aren't just for celebrities, government agencies and news forums.  They are amazing ways to market an upcoming company event, open house or any other announcement you may have.  Press releases are crawled by search engines, which, in turn, can help drive traffic to your website and/or blog.

One great place to create a press release via PRWeb.com.  They have several different news release distribution ranging from $80 per news release to $360 per news release, depending on how much visibility you wish your news release to have.  PR Web has found that when press releases were used in conjunction with social media (such as Twitter, Facebook, LinkedIn, etc.) by simply adding a link to the press release on their social media sites, their customers experienced on average a 50% increase in web traffic.  In one case, a client experienced as much as a 400% increase from just one press release on two different websites.

PRLog.org is another place to create press releases.  And, they are absolutely free to the public.  PR Log allows you to create your own press room and distributes all releases to Google News, several search engines and RSS feeds all across the world wide web.

Not only are press releases easy to create, they are a great way to drive traffic to your website, creating great potential to increase sales.  Also, journalists are continually scanning press releases for the latest news in their area.  When a journalist sees your press release and writes about it, that increases your web presence and advertises your event, announcement, etc. even more.  So, take a look at any of the online press release companies available.  No matter which way you go, just make sure not to discount the value of a press release to your marketing.