Business Website Mistakes to Avoid

Your website is an extended business card that, in many cases, may be the first introduction a potential client has to you and your services.  That is why it is important to make sure you have your site set up properly.  Here are a few business website mistakes you should avoid:

Don't...

1. ...add video or music that automatically starts when your page loads.  This can be hard on the ears if someone's speakers are set high and they aren't aware of it.  Instead, set up video and audio clips so that they can be turned off and on at the visitor's request.
2. ...add flashing or flickering images.  This can be hard on the eyes and can cause headaches or even seizures in some people who are sensitive.  This is NOT the first impression you want to make!
3. ...use dashes in your domain name if you can help it.  Many people will forget where to place the dash.  If they can't find you, they aren't going to use you.
4. ...make your page go live before you are ready.  "Under Construction" signs are a turn-off and will send your visitor to another web page that is ready to go. 
5. ...add tons of advertising to your site.  Lots of advertising makes your site look like a billboard instead of a professional website.  A few well-placed ads are fine.  Too many ads makes the site look too cluttered and can be confusing.

Think of your website as a home you are trying to sell.  Just like a house, your site's curb appeal is important.  If you don't have an appealing presence, potential clients are going to move on to the next site.  By keeping these business website mistakes to avoid in mind when you set up your website, you will be one step up on the competition.