3 Things to Avoid When Selling Your 30A Luxury Home
3 Things to Avoid When Selling Your 30A Luxury Home
Sellers of 30A luxury homes face more challenges and a longer road to closing compared to sellers of homes in lower price ranges... From setting the right price for a luxury property, to marketing the home to a smaller pool of buyers, to affluent buyers who are in no rush to buy a home.
Here are 3 of the things that can further slow down the sale of your 30A luxury home and how to avoid them:
1. Uncooperative Seller
Don’t fall into the trap that other luxury sellers get into: thinking that theirs is the most luxurious home on the market. This kind of seller takes it as an insult to their taste when the buyer requests for changes like in the flooring or lighting.
No matter how luxurious your home is, or how much effort you put into decorating it, it is still a financial asset and the sale should be treated as a business deal. As such, nothing in the sales process should be taken personally. It helps to detach yourself emotionally before putting your home for sale on the market in order to arrive at a successful closing.
2. Choosing the Wrong 30A Luxury Home Agent
Selling luxury homes requires a different and more specialized skill set that traditional real estate agents do not have. The marketing strategies and techniques for luxury homes are also significantly different from houses in lower price ranges. Make sure you hire not just any real estate agent, but one who specializes in, and has a good track record in selling 30A luxury homes.
3. The Homebuyer Who Takes Time To Buy
With so many homes along 30A to choose from and plenty of money (and other assets) on hand, the luxury home buyer can afford to take his or her time in buying a home and be choosy about it. They may have some demands that may seem trivial, but they could certainly slow down the process. These small demands may even make or break the deal. Make sure you are patient with your potential homebuyers and be flexible when it comes to their demands.
To get the attention of luxury home buyers, remember this tip:
Don’t Sell the Steak - Sell the Sizzle!
In real estate, the steak represents the luxury home while the sizzle is the lifestyle that homes along 30A represent. You have to understand your target buyer’s hot buttons, what sells, what they are willing to pay more for, what gets them excited to buy right away.
Luxury home buyers are a small pool of buyers and competition is usually tough. Make sure your 30A luxury home stands out among the rest to attract more potential buyers.
The quality of your marketing should reflect the quality of your luxury home. With the help of your agent, you could use creative techniques to market your home to affluent buyers like holding charity events at your open house.
These are the 3 most important aspects in selling your luxury home: being a cooperative seller and being emotionally detached from your home, choosing the right luxury home agent who can market your home well, and attracting potential buyers by selling the lifestyle your 30A luxury home represents.
Working together with your 30A luxury home agent is the best way to arrive at a successful closing and avoid all these problems.
For more tips on selling your 30A luxury home, visit www.30ALuxuryHomes.com
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