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Posted over 11 years ago

Reverse Engineering How To Get the Best Buyer

I've been having some fun wholesaling some unusual deals lately, for some reason I love the challenge and enjoy doing what others call impossible.

I had been looking back at a few deals and how I managed to find the right buyer. Not just any buyer, but the buyer who is going to pay the absolute top dollar for a deal. Why? Because it is exactly what they are looking for.

I've caught myself trying to fit a square peg into a round hole before, trying to convince a buyer that this really is a deal. Honestly it is a complete waste of time and no amount of convincing will suddenly make the numbers work. But... what if the deal will work for someone else for another purpose? The most likely second best option is to try to wholesale the deal as a rental, but how do you find a landlord that quickly? By using a title search and researching sold comps.

I recently wholesaled a triplex at about 85-90% of ARV through this exact method. We were off by roughly 20-30k to make this deal work as a flip. The numbers just weren't there. So, after researching sold comps and running a title search one name stood out to me. They owned several units in this exact neighborhood and thanks to google I found their phone number.

After a brief conversation there was motivation to see the deal and the buyer didn't waste a minute from that moment forward. After a quick walk through we had the contract ready to go and a buyer lined up for a $25,000 wholesale fee. A deal that wasn't a deal from a flippers viewpoint was a hell of a deal to the man who owns rentals up and down the street.

Backtracking to decipher who would want that property the very most is one of the best uses of your time when looking to sell a deal. Not only did this buyer show up based on sold comps as an active buyer, they were visible as being the owner of many more units in the area thanks to the title search. This gave us everything we needed to strike.

I'm currently using this exact method to wholesale a piece of land, initially I sent it out to my buyers list and had to check to make sure my email was even working the next day because the response was so poor! Once the check has cashed for that deal I'll explain the fun way that was sold.

So remember, don't try to force your existing buyer to like a deal. Find the buyer who likes that kind of deal to begin with!


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