How I went from Inaction... to Action

Planning things has always come naturally to me. It's the execution part of those plans that I always have problems with.

Seriously, I can give someone advice on what to do in any kind of situation, but if I put myself in that situation then I'll think it's impossible.

A perfect example of this:

The other day I was telling my girlfriend that she should invest the money that she has sitting in her savings account. I laid out a plan and everything and then I thought to myself "this plan doesn't necessarily need any money to work". I can execute this plan myself with very little of my own capital.

I don't know if it's fear of success or fear of failure, something in between or has nothing to do with fear at all, maybe it's just laziness and the unwillingness to take action. Perhaps I'm just comfortable where I'm at even though I don't want to be where I'm at.

I thought of something the other day, I hope it doesn't disgrace Newton too much because it builds on his famous quote:

A body in motion stays unchanged, unless you do something to change it.

It the same things as the law of motion, but I feel like this applies to people a little more. The way I see it, a person is likely to stay in his/her comfort zone all up until the point where s/he does something about it.

This is me doing something about it.

Here are some of the things that I did this last week to keep my plan moving forward:

I started to drive around and look at properties in my market (aka. Driving for Dollars). I found one, but it's owned by Fannie Mae. I ran comps on it and came up with no room for a deal, it's selling right at market value. If they decide to drop the price, then it could potentially be a deal, but really only for buy and hold, I don't think there's anything wrong with the property and if it's not selling at market value, then I don't see it really being a candidate for a rehab.

I started working on my business plan. My branding strategy and marketing plan are almost complete.

My branding strategy – below is a hypothetical example:

My main website for my business: joesinvestments.com

• On this site I'll have
  • real estate investor blog
  • personal profile
  • business bio
• It will link to
  • my personal site
  • my lead generation site
  • potential others if I decide to branch out in the future

My profile site: joekonrad.com

• On this site I'll have
  • personal profile
  • things I've accomplished both related to real estate and not related to real estate
• It will link to
  • nothing

My lead gen site: joebuyshouses.com

• On this site I'll have
  • personal profile
  • blog for motivated sellers
  • contact info
  • lead generation form
• It will link to
  • my personal profile

Also I plan on having another URL that's a little more professional, such as "joekonradrealestate.com" to put on my business card that will redirect to my lead gen site.

I developed a marketing plan (for the next year or so at least). I'll include this on next week's post.

That's about it for the week. I plan on attending the local Denver BiggerPockets REI meeting and can't wait to meet everyone in my area.

Until next week.

Joe