Listed and Lost Syndrome

In this video, I want to share an example of "Listed and Lost" Syndrome that I continually see in the marketplace. Today, I get a phone call from another Realtor looking to show one of my listings in Southampton, NY. She wants to show the property to her client in 1 hour and I need 24 hours advance notice to get access to the property. She apologizes for the short notice but she had called the previous listing agent a week before our conversation and confirmed the appointment. I have had the listing now for 3 weeks and the property expired and was off the market 2 months ago.

So why am I sharing all of this? I'm sharing this because this is just another example of "Listed and Lost" syndrome. The previous listing agent listed the property for sale and had no idea that the listing expired because she confirmed an appointment on a listing she no longer had. Not really a big deal, but the fact of the matter is that as a listing agent, you have to be on top of your listings all the time to be successful. In this case, she didn't even knew it expired over 2 months ago. Do you think she was on top of selling the home and putting forth all effort to sell the property?

When I take on a listing, I have a Listing management tool that helps me manage my marketing and sales activity on the property. I am constantly taking action to sell the home by following a protocol of steps until I have successfully sold the property. I take the guess work out of it and follow a systematic process that constantly keeps me in the driver's seat of marketing and selling the property.

The question I want to ask you - are you tired of being "Listed and Lost"?