Are You Making Social Media Marketing Mistakes in Real Estate?
Social media is changing the way we communicate in Real Estate Investing.
We can connect with one another more quickly than ever. If you’ve decided to take your real estate investments to social media, whether it’s to find tenants and gain exposure or to connect with other people in the real estate investment business, you need to make sure to follow the rules of social media decorum. Just like real life, there’s an etiquette to it all.
If you’re managing your own public presence on Twitter, Facebook or other platforms and find yourself plateauing or, worse, losing followers — maybe it’s time to rethink your social media strategy for real estate.
Social Media Marketing Do’s and Don’t’s for the Real Estate InvestorDO: HAVE A COMPLETE PROFILE.
When you have a listing for your rental property on the Internet, details are a good thing. Prospective tenants want to learn everything they can about your property, with written words as much as photographs. The same goes for your social media profiles. You don’t have to put all the details on the table, but make sure you have a photo to start with (and more as time goes on) and some information about who you are and what you or your business is about.
DON’T: HAVE MORE THAN ONE PROFILE.
Your followers don’t want to do guesswork. If you abandoned a profile or account on social media at some point, either give it a revival or delete it entirely before you start over. Old accounts may be confusing, or one may be seen as an imposter!
DO: INTERACT WITH FOLLOWERS.
Avoid making your social media efforts entirely automated. It’s okay to schedule here and there, but the social insocial media suggests that you should interact with your followers. Answer their questions, thank them for kind comments, and be generally responsive and polite.
DON’T: FOCUS TOO MUCH ON ONE-ON-ONE CONVERSATIONS.
If you go back and forth with one person too many times on Twitter, you’re going to alienate everyone else who sees your page — especially if the conversation isn’t on topic.
DO: HAVE FOCUS AND CONSISTENCY.
Stay within your real estate investment wheelhouse. That doesn’t mean your content has to be bland or repetitive, but posting pictures of puppies or lists from Buzzfeed about 80’s sitcoms isn’t relevant to your business. Save those for your personal Facebook account.
DON’T: FOCUS TOO MUCH ON A SALES PITCH.
If everything you post is trying to sell someone something or otherwise advertise, you’re likely to lose followers. Constant sales pitches will read as spam and disingenuous — and people won’t want to read anymore.
DO: REMEMBER YOUR ENGLISH CLASSES AND YOUR REPUTATION.
Despite what you see, grammar online is important. You’re a professional, and whatever you put online should reflect that. You don’t have to have impeccable grammar, but steer clear of misspellings and Internet shorthand. Remember, too, that whatever you post is there for the world to see. Remember your manners and always, always take the high road. If at all possible, avoid arguments over social media.
DON’T: OVERUSE HASHTAGS
#this #is #so #annoying #for #followers #and #not #fun #to #read #so #use #hashtags #sparingly
DO: BE GENEROUS.
Never forget to be gracious. Thank your followers, readers, friends and business partners. Give other people credit. Being polite is one thing, but being friendly is another step up. Your followers will appreciate your thoughtfulness.
What are your personal rules for using social media to market yourself or your business? Tell us in the comments.
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