5 Things You Can Do Right Now to Attract New Owners
If you want to grow your rental property management company, it is essential you regularly attract, convert, and retain new property owners.
And, if you have built your business on a solid foundation, have maintained a genuine reputation, and have stayed dedicated to providing superior customer service, building your business shouldn’t be a problem – even amongst the thousands of property management companies property owners have to choose from.
However, if you are looking to maximize your growth potential, and draw in property owners using new and insightful ways, check out these 5 things you can do right now to help build your business bigger, year after year.
5 Things You Can Do To Attract New Property Owners
1. Build a Website
In this digital day and age, having a business website is one of the most important things you can do to attract new property owners.
In fact, it is likely that owners seeking property management services will begin their search online.
Here are some key tips for making your property management website as user-friendly as possible:
- Have clear images that don’t affect site speed
- Optimize content for high SEO rankings
- Make sure all listings are up-to-date, and in full detail
- Include a quick search functionality
- Create an owner portal for easy account access
- Have a FAQ section
- Publish valuable content on a blog
In the end, a well-designed and fully functioning business website will give interested property owners a quick glimpse into what type of business you run, and what you have to offer them.
It may even convince them to give you a call.
2. Get Involved
In addition to having a good website in place, it is just as important to stay involved with the very people frequenting your website, and to make your presence known.
Potential customers want to know that you and your team care about their questions and concerns.
If someone comments on your blog, make sure you reply.
If someone asks a question via your contact form, respond quickly.
Joining industry forums and interacting online is also a good way to set yourself apart from the competition, establish yourself as an expert in property management, and again, convince property owners that working with you is the best choice for them.
3. Provide Proof
Social proof is another excellent way of proving you are worth doing business with, especially to those that are looking around at multiple possible property management teams.
Everyone can say great things about themselves.
And, who wouldn’t?
However, getting others to say positive thingsabout your company is an entirely different thing.
Here are some of the best ways you can provide social proof that your property management company is top notch, based on the words of others:
- Share reviews from current or previous clients
- Implement a review system on your website or other online portals
- Encourage social sharing across multiple social media platforms
- Provide metrics for property owners to see – vacancy track records, number of clients, statistics regarding ROIs on any properties you are currently managing
Showing people that you are a thriving business that turns out satisfied customers will boost your clientele list immediately.
4. Cater to Tenants
As a property manager, you will be the point of contact for tenants.
This means you will answer to all of their questions, concerns, and requests.
By proving to prospective property owners that you will care for their tenants just as well as you care for them, you will encourage them to want to do business with you.
After all, happy tenants sign lease renewals, and keep property owners in business.
Here are just some of the ways you can prove to interested property owners your tenants will be appreciated:
- Enable easy rent collection procedures
- Have a 24/7 maintenance crew
- Keep plenty of lines of communication open
- Stay proactive when it comes to lease renewals
- Reward tenants for their continued business
Again, this cannot be stressed enough – happy tenants sign lease renewals, and help build a property owner’s rental property business.
5. Protect Your Client’s Investment
Non-payment of rent, damaged property, illegal activities, and other questionable behavior can wreak havoc on your client's rental property business.
Make sure that your property management company takes the following measures to protect your client's investment :
- Perform strict tenant screening on all adult tenants
- Require security and pet deposits
- Ensure tenants have active renters insurance policies
- Conduct routine inspections and spot minor issues early, then fix them
- Follow through on all rent collection procedures, including eviction processes
- Provide security measures, both on the interior and exterior
Property owners place a lot of trust in their property managers to care for their investment properties.
Attracting new property owners to enlist your help in managing their rentals is going to take more than a good reputation.
It is going to take more than a large client list.
It is going to take more than excellent customer service.
In fact, in order to attract, convert, and retain new property owners, it is going to take all of that, and more.
So, take our advice and implement some of the above-mentioned tips. Then sit back and watch your property management business grow.