3 Google & Facebook Re-Marketing Tips
Wednesday, September 20
Are you familiar with online re-marketing? Re-marketing occurs when you show advertisements to prior website visitors. The theory is simple: most customers that come to your site don’t convert (my Google Adwords conversion rate is around 10 to 12%). That’s 90% of traffic leaving. With re-marketin...
Should You Send A Yellow Letter?
Sunday, September 17
Yellow letters can have good response rates. In super competitive South Florida, I had response rates as high as 1.5% for hand-written yellow letters. Lead cost per response was low. No doubt, there are advantages and many have used them successfully.I still quit mailing yellow letters. Depending...
Piano and Stuff: Google Adwords Negative Keyword Tips
Saturday, September 09
Google Adwords is a scary concept: you are paying your dollars for every “click”. Costs/click for competitive keywords have suggested prices of over $20.00. Although you can set bid price low to moderate costs, expenditures get out of control quick if you defer leeway to Google in allowing synony...
SEO Musings & Recent Results!
Saturday, September 02
Ranking your website is undoubtedly one of the most substantial aspects of “sell your house fast” marketing. SEO leads cost zero dollars directly. Time is money and I’m not ignoring that. The reverse is also true: money buys time. No money? Get money. Plain and simple: but the unvarnished truth. ...
The Anatomy of Level 10 Relevance Facebook Ad
Tuesday, August 29
Thinking about a Facebook advertising campaign? One goal of Facebook ads is high Relevance Score. Learn the specifics of Relevance Score here. In short, higher Relevance Score equates to paying less for impressions, engagements, clicks – more bang for your buck.With the exception of re-marketing,...
How I Almost Lost A Deal . . .
Wednesday, August 23
Do you double check your system for looking up property values? You could lose a great deal if there is a technical glitch.The Deal BackgroundLast Thursday, a motivated seller called from a direct-mail postcard. He was extremely motivated – his house is scheduled for foreclosure at the end of Aug...