How Are You Prioritizing Seller Leads Before Handing Them to Your VA?

Question

One thing I’ve noticed is that most discussions around lead generation focus on finding more leads, but not much gets said about what happens before those leads get handed to a VA or cold caller.

If you have 500–1,000 skip-traced seller records, how do you decide which ones should be worked first?

Do you prioritize based on:

• Equity?
• Absentee ownership?
• Length of ownership?
• Property condition?
• Contact confidence?
• Something else?

Or does your VA simply work the spreadsheet from top to bottom?

It seems like even a small improvement in prioritization could lead to more conversations without increasing the number of calls.

I’m curious what others are doing. Is there a process or technology you’ve found that helps decide where your VA should start?

Zach Fitch · Answer

Typically I have mine filtered by these things before I decide to skiptrace. But if I was doing it in reverse, I'd filter by length of ownership and property condition. I don't particularly have a problem with reaching the decision maker. My process is prioritization usually filter by ownership length, and any recent live data signals that come in (probates, foreclosures, divorces, etc) then I filter on usually min 3 bed, owned by an individual usually. Once I've done that I usually have a list of about 10-15k that I have my VA use a multi line dialer on/ I've been experimenting with bulk texting and having the VA single line dial on the positive response