For me it is an experience.It's just like some people eat stuff that tastes like cardboard for food just to keep themselves going and others really can tell when they are eating something amazing with all the colors, textures, layers of flavors with the food.

(fyi there is 84 flavors).

I recommend having a coffee bar if you have the space with different options and flavors.

I would suggest more of the basic, unflavored coffee with some flavors thrown in for fun. 

Let the bro investor, and every other flavor of unintelligent investor run rampant.