What I really like is that he is authentic and seems to truly care about helping the people he works with.

She thought about applying to jobs like Nike but they are the only fashion company in the Portland area.

@Michael Doherty - As Nike said, just do it!

No one likes fake authenticity 

For example, a client of mine bought a 3 bed house, converting to 4 bed with a fully operational Airbnb near Nike/IBM that even with a high leverage position, will successfully subsidize his income.

Wayne Pace - Authentic Inspections

Do you see Nike cold calling?

I've terrible hand writing so the front of the envelop looks authentic. 

If you're ever in the mood for amazing Vietnamese, come to OKC, we have a huge population of Vietnamese immigrants and you can find some really authentic places in our Asian District! 

I believe the idea was originally made popular in real estate by Ron LeGrand in the 80s or early 90s (If you don't know who that is you can ask a kid to use The Google to find him on the Inter-Web for you:) ).Fast forward to recent years and the several services that provide mass produced ones that make the paper look very similar to lined paper you can buy and have elaborate hand written fonts that make the pieces look fairly authentic, at least at first glance.I also think that the looking "personal" aspect has taken a back seat to the hope of sticking out.