Refresh the ad periodically.

You constantly need to refresh creatives due to audience impression fatigue.

I do feel like you're trying to sell me something with all the refreshes and updates and modern whatnot.

I love watching properties come together and refreshing spaces (especially comparing before and after pics.)

It puts us a little behind at the beginning of each new year but honestly, I think it brings everyone back refreshed and more efficient when they do come back and we also take that time off so it's nice to know that I'm not ignoring emails from them.I've heard good things from other investors that have used Rocket Station and Hire Train VA to find theirs but I can't speak to that experience personally.

Secondly I just finished "Real Estate by the Numbers" also by Dave Meyer - even though I have a business degree and am actively involved in investing it was a really great refresher on not just the numbers and theories involved in real estate decisions but also the pros and cons of different return metrics and how all the metrics relate to one another. 

It’s always refreshing to see a community where people are eager to share their knowledge and experiences.Regarding your plans for financing, have you considered the benefits of working with a specialized lender?

Over 4 total years of tenancy that means if you charged $100 less you are still $800 ahead PLUS the cost of the actual turnover (refreshing the place, paying an agent fee, etc). 

Keep it to a bathroom refresh or adding a bedroom at max.

The downside is you have to "refresh" them daily which takes 2-3 minutes every morning.