Rational; I live in a region of Colorado known as "the front range" (it's a mountains thing), and I buy houses.

They typically do not focus on their check being $150 this way or that because it is far more rational to do a killer job for you and get future business in the form of referrals and working with you in the future.

You can justify a personal decision with math, but it doesn't work in reverse, that's just a rationalization,...and that's the most expensive word in the REI vocabulary. 

Rationalization = Losing moneyThe actual cost of the property is the amount of cash you put into the deal. 

These shortcuts are not time savers, they are deal killers, or rationalization justifiers. 

You are trying to rationalize folks' discontent with Disney and/or determine the cause(s). 

Of course I'm only rationalizing this now, after the fact.

They rationalize this bias so consciously, they think it's correct based on the data, when in actuality they're cherry picking data that confirms what their sub conscious is telling them.

The author of your second article can't even rationalize his own statements:Let’s say you die before you are able to repay the loan.

:) Golden Rule #2:  Never, under any circumstances, for any reason or rationalization, ever...forget Golden Rule #1.