start off with picture of the wife and kiddos and the reason why.. tug at the heart strings as everyone wants to spend more time with the kiddos . then it just progress's from there its a well honed presentation. 

You first need to decide if you have the heart to truly help seniors.

Think I'll shop the concept around to some CLs.I'm guessing, and this is just a guess, that the rents were mostly set years ago and that the owner hasn't had the heart to raise them.

It has been absolutely heart-wrenching to watch what has happened to the business I built over 15+ years.

Your heart will pump, your brain will scream, "Please do this option!"

Big hearts, tenants let boyfriends, relatives, moms, dads cousins, and all kind of other people move in. 

It can be a lucrative business opposed to the traditional LTR, but you definitely need to have your heart in the right place.

In my experience working with first time out of state investors, success is determined by confidence in understanding the areas they investing in and trusting that the professionals have their best interest at heart.

Flips are tough and not for the faint of heart, especially, in a declining market.

Brandon was the heart and soul of the show.