She is a person who would rather buy her dream house (imagine stereotypical millennial design aesthetics)  a little farther away from the city instead of a BRRRR in a C class neighborhood.

The interfaces from 3rd party websites are more aestheticly pleasing and functional than the MLS

Having conversations throughout the project about the goals and aesthetics can really help the project along.

We are going to be upgrading [insert here: ceiling fans, landscaping, etc] in the next two years; we haven't decided which we will be doing first so I thought I might ask which you would find more useful [or more aesthetic, or least disruptive, etc] during your tenancy."

Rutgers has been investing in campus buildings such as lecture halls (Campus aesthetics).

These can also be functional improvements or simply aesthetic ones. 

Hey Roberta,Most tenants don't understand the inter-workings of a property, but they pay close attention to how it looks, the aesthetics. 

As a result, there is a quartz color palette for any design aesthetic.

There is value in aesthetics, but its secondary in consideration. 

We also invest in older neighborhoods, where the buyers are not expecting more bedrooms.In my experiences flipping and BRRRRing, aesthetic upgrades are the best return on investment.