Latest Episode • December 10, 2019

BiggerPockets Business Podcast 33: How to Generate Business No Matter the Product or Service with Pat Fenton

Having trouble generating business in your business? Having difficulty converting sales? CEO, mentor, coach, and marketing expert Pat Fenton is here to talk about the principles of attracting—and converting—customers to your business. No matter what you offer, whether it’s a product or a service,the principles for getting business are the same. Pat shares actionable steps on how to generate business, how to influence people to contact you, how to grow by expanding your network, how to create reciprocity, and how to add value above and beyond the competition to get continuous referrals and repeat business. Make sure you listen for Pat’s words of wisdom about how to turn failure into success and how even those who fail the most can ultimately end up being the best. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! ... show more

A real-world MBA for entrepreneurs

What does it take to start, scale, and sell your own business? Every Tuesday, J and Carol Scott ask this question to entrepreneurs of all stripes and delve into stories that go beyond the launch. From hiring and firing to marketing and raising capital, this podcast takes an honest look at the triumphs and stumbles of entrepreneurship. Whether you’re looking to sustain a startup or bring an idea to life, you’ll come away inspired. Tune in—and learn how to treat your business like a business.

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Previous Episodes

December 3, 2019

BiggerPockets Business Podcast 32: Building an App That Partners With Billion-Dollar Brands—But Only Because They "Just Got Started" With Wes Schroll and Tyler Kennedy

"If you wait until you have a perfect plan," says Fetch Rewards co-founder Tyler Kennedy, "you're never going to get started." That line sums up Tyler's journey alongside his partner Wes Schroll. Today, they take us behind the scenes at their fast-growing startup, which employs 100-plus people and helps two million-plus app users earn discounts on everyday consumer products. You'll learn how Fetch started "pivoting" right off the bat, how Tyler and Wes approached giant brands like Kraft and Dove (hint: start small), and how two magic words turn regular old customers into evangelists. No matter what business you're in, you're in the business of looking for "win-win" arrangements. And in this interview, you'll learn how to do that from two creative, tenacious entrepreneurs who credit their success to getting started BEFORE they had it all figured out. Download this episode, and make sure you're subscribed to the BiggerPockets Business Podcast so you won't miss the next one! ... show more

November 26, 2019

BiggerPockets Business Podcast 31: Leveraging Your Network to Launch and Grow Your Business with Gavin Steinberg

Do you have a business idea but are afraid that you don’t know enough about the industry to achieve success? Do you worry that you’ll hit a roadblock that will keep you from growing your business to its full potential? These are scary thoughts that plague many entrepreneurs, but there is a simple solution to overcoming these risks! Gavin Steinberg—real estate developer turned founder of the novel furniture subscription company The Everset—is here to tell you how he overcame these risks to his business. His solution is all about leveraging your network and finding other people who can help you navigate those areas of your business where you may not be the expert. When Gavin decided to enter the world of furniture, he was like a fish out of water. It wasn’t an industry that he knew, but it was an industry that he wanted to be part of. Leveraging his relationships and relying on the help of others who did know the industry, Gavin was able to gain the expertise that he needed and lean on others to help his company grow and thrive. In this episode, he tells us how we should be constantly expanding our network and recruiting others to help us grow in areas where we don’t have the knowledge or experience to do it ourselves. Make sure you listen for Gavin’s words of wisdom about how unlikely it is that your first idea will drive your ultimate success and how you should embrace the changes your business will inevitably go through. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! ... show more

November 19, 2019

BiggerPockets Business Podcast 30: How to Guarantee Profit From Day 1 with Mike Michalowicz

Do you worry that after everyone and everything else in your business is paid, there will be nothing left for you? Have you been taught to believe that the first several years of your business must involve constant financial struggle? Well, it doesn’t have to be that way! Mike Michalowicz—author of five amazing business books, including The Toilet Paper Entrepreneur and Profit First—knows firsthand how important it is to ensure that you get paid each and every day. And in this episode, he teaches how to make sure that you’re profitable in your businesses from day one. Mike tells us his story of entrepreneurship highs and lows. After two early successes, he found himself in dire straights, not bringing in enough money to pay his bills and falling into depression. But it was these struggles that made him realize that there was a better way of running his businesses—a way that would ensure that he could take care of his family while his businesses would continue to grow. The formula is simple, even if it’s not obvious. Mike breaks it down step by step, so that even the most skeptical among us will realize that immediate business profits are just a simple mindset shift away. He helps us realize that profitability in our business is already “baked in” and that by changing our habits, we can start extracting it TODAY! And make sure you listen for Mike’s business-changing idea: start slow, let it grow. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! ... show more

November 12, 2019

BiggerPockets Business Podcast 29: Scaling Multiple Businesses and Making a BIG Social Impact with Andy Seth

Want to "do well" AND "do good"? Andy Seth's done just that—building several businesses and doing big things in his community. In this episode, he shares how he did it. You'll love hearing about Andy's journey from humble beginnings, like how he hustled at every turn and how he fought with what he calls "a terrible business partner"—his own ego! (Can anyone relate?) Andy shares great tips for finding what you're really passionate about and maintaining your energy while juggling multiple pursuits. You'll learn why it's OK to bounce around as you look to make a real impact beyond success and money. And our conversation on hiring might totally change the way you look at job applicants. Oh—and don't miss Andy's story about writing his book, Bling, in a shockingly short period of time. Andy is a super-thoughtful entrepreneur who's looking at the big picture and making a real difference in people's lives every day. Check him out, and subscribe to the BiggerPockets Business Podcast so you won't miss our next show! ... show more

November 5, 2019

BiggerPockets Business Podcast 28: Marketing Funnels, Automation, and an Actual 4-Hour Work Week with Call Porter Founder Ryan Dossey

Whoa! Today's episode is a masterclass in building a business that runs without your day-to-day involvement. You might have heard of Ryan Dossey the real estate investor, but today he takes us behind the scenes of Call Porter, his live call answering business, employing 27 people in St. Louis, Mo. You won't find Ryan in the office, though. He lives 1,800 miles away. And because he's put an executive team in place, he can focus on his "superpowers": content marketing and big-picture strategy. You'll love hearing Ryan's tips on how to keep remote employees accountable, why "core values" aren't B.S., and how to screen potential mentors/coaches to make sure they know what they're doing. This is a seriously inspiring episode, and you'll walk away ready to automate and delegate those tasks you've been meaning to get off your plate. Download this one, and subscribe so you won't miss the next BiggerPockets Business Podcast episode! ... show more

October 29, 2019

BiggerPockets Business Podcast 27: The 3-Step Social Media Strategy to Attract and Convert More Leads with Brendan Kane

There are tons of social media “experts.” But how many of them have gone from zero to one million followers in just 30 days? Today's guest Brendan Kane did. And in this episode, he teaches us the straightforward strategy outlined in his book One Million Followers. If you like the idea of attracting leads on social media but don’t know where to start, you’re in the right place. You’ll love Brendan’s simple recipe for creating content that attracts followers, spreads your message, and turns leads into customers. He's worked with everyone from Taylor Swift to dentists hoping to grow their practices—and his advice boils down to a few lessons you can apply right away. This episode could gain you thousands of followers and help you form valuable connections. So don’t miss it! And subscribe to the BiggerPockets Business Podcast so you won’t miss the next one! ... show more

October 22, 2019

BiggerPockets Business Podcast 26: Fail Fast? No, Start Slow! Secrets from Building (and Exiting) the World’s Biggest Wine Brand with Michael Houlihan and Bonnie Harvey

How would you run your business differently if you started with the end in mind? Today’s show is all about forming your exit strategy up front… and there’s no one more qualified to talk about that than the co-founders of Barefoot Wine. Bonnie Harvey and Michael Houlihan weren’t even “wine people” when they went into business. Yet they found a way to outsell everyone else and eventually had giant companies competing to buy THEM. (They happily sold to Gallo in 2005.) In this episode, you’ll learn the strategies that drove their explosive growth and the way in which you can apply them—no matter your experience level. From the simple question that launched their business, to the pitfalls of “falling in love with your product,” to why every entrepreneur should meet business brokers for lunch once a month, this show is packed with practical, hard-won wisdom you can immediately implement. Download this one, subscribe to the BiggerPockets Business Podcast, and share this episode with just one person who you think you would get value out of it! ... show more

October 15, 2019

BiggerPockets Business Podcast 25: What You Can Learn from a Company that Manages 12,000 Contractors with Ken Davis of TaskEasy

Today we get a peek inside a company that handles lawn care for 800,000 properties across the U.S. And although few of us will ever build such a behemoth, trust us—you will learn a ton from this episode with TaskEasy CEO Ken Davis. In it, you'll hear how Ken started the company to solve his own biggest headache, why TaskEasy zeroed in on mowing lawns, and the biggest operations challenges the company faces as it services thousands of clients. Also, Ken speaks to the importance of doing right by your very first customers before scaling, why ideas are a dime a dozen (execution—not so much), and how the right mentors can save you a fortune. Ken also reveals his No. 1 tip on how to automate processes in your own business. So if you are looking to get more organized and think strategically about how your business is set up, download this episode and subscribe to the BiggerPockets Business Podcast so you won't miss the next one! ... show more

October 8, 2019

BiggerPockets Business Podcast 24: Achieving 'Time Freedom' and Franchising a Personal Training Business with Paige Wilcox

What if you documented every process that makes your business run? Imagine how much easier it would be to scale and how much less stressful it would be to take a day (or week or month) off to spendwith your family? Today’s show is about creating standard operating procedures to make your life easier down the road. Paige Wilcox of Wilcox Wellness & Fitness breaks down how she and her husband built a personal training business that can run on autopilot—which eventually allowed them to open their first franchise. You’ll learn how Paige thinks about systems, how she automated her email marketing, and how businesses can expand. Paige brings a ton of energy in this episode, and it’s clear how much she loves being in business for herself and putting her stamp on her community. Download this episode and subscribe to hear more stories like hers! ... show more

October 1, 2019

BiggerPockets Business Podcast 23: Scientifically Proven Sales Techniques with David Hoffeld

Grandpa may have been a great salesman in his day. But if you’re using the same strategies he used (and most of us are), you’re ignoring powerful brain science that flips conventional wisdom on itshead. And you’re leaving a lot of money on the table. In today’s episode, we’ll dive into new research with David Hoffeld, a sales trainer who wrote the best-selling book The Science of Selling. After listening to this show, you’ll have a far better understanding of how your prospects think through concepts like fear and risk. You’ll learn how to overcome their objections by “priming,” how to use stories to reassure them, and how to address the 6 “why’s” that explain every buying decision. Plus, when you do lose a sale, you’ll be able to apply David’s framework for analyzing exactly what went wrong… so you know how to close the very next deal. Turns out, potential buyers are often turned off not by the product itself… but by the way it’s presented by the salesperson. So listen to this episode to learn the “buyer-centric, science-based” sales methods David teaches his clients. If you like this show, let us know in the comments below… and be sure to subscribe to the podcast so you won’t miss an episode! ... show more

September 24, 2019

BiggerPockets Business Podcast 22: The Free Strategy to Reach WAY More Customers with PR Expert Josh Elledge

Like a lot of entrepreneurs, Josh Elledge got started trying to solve his own problem. After launching the personal finance tool SavingsAngel.com, he came to realize that by far the best way to generate brand awareness was to provide massive value to news organizations—who would in turn give him a free platform to promote himself! If you’ve been struggling to get press or establish yourself as an expert, this episode might just change the whole way you approach publicity. Josh lays out a realistic path for starting off small (sorry, Oprah’s not going to pluck you out of obscurity), describes the two things you must do to raise your authority, and explains how to convert your newfound visibility into sales (without coming across as too “salesy”). Josh gets into the nitty gritty of how to quickly and easily create a press kit, how to build long-term relationships with journalists, and when appropriate, how to lean into polarizing viewpoints to create true fans. Whether you’re a business owner or a subject matter expert hoping to raise your profile, this episode is a perfect guide for how to “let the media do your selling for you!” Tell us what you think of this episode in the comment section below, and don’t forget to subscribe to the BiggerPockets Business Podcast on your favorite smartphone app so you won’t miss the next episode. ... show more

September 17, 2019

BiggerPockets Business Podcast 21 - Reframing the Rat Race: How to Use Your Day Job to Prepare for Entrepreneurship with James Anderson of Forged Axe Throwing

What went into building an (almost) seven-figure axe throwing business that earns hundreds of five-star reviews? For James Anderson, it all started well before he left his 9 to 5. As a marketerand tour guide, he learned how to create buzz, split-test, design systems, and craft world-class experiences… skills James later put to use bootstrapping the Whistler, B.C.-based business he co-founded. In this episode, you’ll learn why James believes market research is “the most important work that you never get paid for.” He gives us his tips for measuring the effectiveness of both online AND offline marketing campaigns, reveals his company’s current profit margins, and shares a hilarious story about an exhausting grand opening that forced him to temporarily shutter the business on its very first day. You’ll also learn how James diversified his business by developing scorekeeping software, how he handles insurance, what lessons he learned from a previous Christmas light venture, and the BIG opportunity most entrepreneurs aren’t taking advantage of today. James’ story is a real blueprint for how to transition from a traditional day job into entrepreneurship, so if you’re interested in doing the same, make sure you listen to this episode today. If you get value from the show, please rate and review us on iTunes, and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one. ... show more

September 10, 2019

BiggerPockets Business Podcast 20: The Questions You MUST Ask Every Potential Hire with David Greene

“Finding the right people.” Ask any entrepreneur about their biggest challenge, and you’re likely to get some version of that answer. So, when you’re building a team, how do you REALLY judge thecharacter, motivation, and “fit” of a potential hire? There’s a way. And on today’s episode of the BiggerPockets Business Podcast, David Greene reveals the EXACT questions he’s used to build out his team of real estate agents in the San Francisco Bay Area. You might know David as the author of two books (Buy, Rehab, Rent, Refinance, Repeat and Long-Distance Real Estate Investing) and as co-host of the BiggerPockets Real Estate Podcast. But he also runs a thriving business buying and selling houses—and that’s the focus of today’s show. You’ll learn how David learned to delegate tasks that drained his energy or didn’t fit his personality, how hiring his first assistant proved to be a HUGE turning point for his business, and the two things that set him apart from all the other agents out there. Also, David shows us how “frame control” can allow you to help close more deals, how he looks for employees everywhere he goes (even towing garages), how he differentiates “checklist tasks” and “skill tasks,” and how to train for both. Plus, he touches on what toothpaste brands and Chick-fil-A can teach us about our own businesses. If you ever feel overwhelmed by taking on another time commitment, listen for David’s tip about creating synergy between his various ventures and the secret to creating a lead “funnel.” David’s story and work ethic are truly inspirational, and you’ll learn a TON from the way he uses systems and leverage to run his agent business like a well-oiled machine. Listen to this episode—count up the analogies—and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one! ... show more

September 3, 2019

BiggerPockets Business Podcast 19: From “Naive” Start-Up to 8-Figure Revenue in 4 Years with Barnana Co-Founder Nik Ingersoll

Prepare yourself for an incredible tale of entrepreneurship. It features a hardscrabble upbringing, relentless optimism, negotiations with Amazonian tribesmen, and some bold guerrilla (“gorilla”?) marketing stunts. Barnana has been making organic banana snacks since 2012. The founders call bananas “Mother Nature’s energy bar”—hence, the name. When they started, they didn’t have much money of their own. So, they had to build a business that appealed to investors. Today, co-founder Nik Ingersoll reveals exactly how they did that. You don’t get into 20,000 stores (including heavyweights like Whole Foods and Costco) without money. But as Nik explains, it doesn’t have to be YOUR money. In fact, one of the most valuable parts of this episode is Nik’s story of how he used “lean startup” principles to raise Barnana’s first round of funding. Also, ever wondered how much it actually costs to make that healthy snack you’re munching on? Well, Nik breaks down Barnana’s supply chain and profit margins in detail—from working with distributors/middlemen, to using brokers to get Barnana’s products into stores, to getting certified as “organic.” And he shares some great ways he’s generated free publicity over the years, including the launch of this farcical new product. This is one of our best episodes yet. Tell us what you think, and subscribe to the show so you won’t miss an episode. ... show more

August 27, 2019

BiggerPockets Business Podcast 18: How to “Have it All” by Living with INTENTION with Brandon Turner

Be honest. Have you ever set an ambitious goal, mapped out a plan—and then watched that goal get buried under an avalanche of more urgent (but less important) responsibilities? We bet you’re nodding. Maybe even wincing. Doesn’t feel great, does it? Today’s show is about breaking that cycle. And to help us, we brought in a familiar voice. Brandon Turner, co-host of the BiggerPockets Real Estate Podcast, thinks a LOT about this. Today, he shares the tools he’s used to achieve financial freedom through real estate investing, move to Hawaii, improve his personal health, AND spend more quality time with his growing family—tools you can use to get clear on your vision and really stick to your next big goal. You’ll hear about Brandon’s failed first business venture, how he got into real estate investing for cash flow, and how he discovered a way to bring BIG value to BiggerPockets as Employee #2, despite not owning a computer the year before! Brandon also reveals the surprising reason he chose to go all-in on mobile home park investing (hint: NOT necessarily because it’s the “best” investment) and the workflow that allowed he and his partners to get hundreds of pads under contract in just a few months—the exact method he outlined in the new-look BiggerPockets Intention Journal. Oh, and you’ll learn the meaning of “M.I.N.S.” and the role they plan in moving your business forward (ESPECIALLY when the going gets tough). Brandon shares why writing out a “vivid vision” of your future might be the best thing you can do to move you closer to your ideal life, why he asks, “What would be awesome?” and then works backwards, and why he and his wife organize a goal-setting retreat together on the same day every year. This is an awesome episode that lays out a battle plan for getting WAY more done while setting aside quality time for friends, family, and fun. Download this one, and subscribe using your favorite podcast app so you won’t miss any future shows. ... show more

August 20, 2019

BiggerPockets Business Podcast 17: Using Fear as Fuel with Alejandro Velez and Nikhil Arora, Co-Founders of Back to the Roots

Today’s episode is proof that fear isn’t always a bad thing. In fact, it can be a powerful motivator. And more importantly, fear serves as a signal that you’re pushing yourself far beyond your comfortzone and blossoming as an entrepreneur. Overcoming doubt is one of several topics we discuss with Alejandro Velez and Nikhil Arora, co-founders of a startup that produces a growing line of home gardening and food products. You’ll love the story of how they met and hatched their idea in a college classroom, why they strive to practice “conscious capitalism,” and how they got PAID to collect the raw material they used to grow their first products (mushrooms grown out of used coffee grounds!). Alejandro and Nikhil also share their tips for raising capital and the story of how Back to the Roots struck deals with giant organizations like Whole Foods and the New York City Public School System. This is a motivational show featuring two entrepreneurs who are wise beyond their years, and it’s packed with practical tips for scaling any kind of business. Download this one today, and share it with two people you know would get something out of it! Oh, and don’t forget to subscribe to the BiggerPockets Business Podcast on Apple Podcasts or Google Podcasts so you won’t miss a beat. ... show more

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BiggerPockets Business Podcast 33: How to Generate Business No Matter the Product or Service with Pat Fenton

A real-world MBA for entrepreneurs

Previous Episodes

BiggerPockets Business Podcast 32: Building an App That Partners With Billion-Dollar Brands—But Only Because They "Just Got Started" With Wes Schroll and Tyler Kennedy

BiggerPockets Business Podcast 31: Leveraging Your Network to Launch and Grow Your Business with Gavin Steinberg

BiggerPockets Business Podcast 30: How to Guarantee Profit From Day 1 with Mike Michalowicz

BiggerPockets Business Podcast 29: Scaling Multiple Businesses and Making a BIG Social Impact with Andy Seth

BiggerPockets Business Podcast 28: Marketing Funnels, Automation, and an Actual 4-Hour Work Week with Call Porter Founder Ryan Dossey

BiggerPockets Business Podcast 27: The 3-Step Social Media Strategy to Attract and Convert More Leads with Brendan Kane

BiggerPockets Business Podcast 26: Fail Fast? No, Start Slow! Secrets from Building (and Exiting) the World’s Biggest Wine Brand with Michael Houlihan and Bonnie Harvey

BiggerPockets Business Podcast 25: What You Can Learn from a Company that Manages 12,000 Contractors with Ken Davis of TaskEasy

BiggerPockets Business Podcast 24: Achieving 'Time Freedom' and Franchising a Personal Training Business with Paige Wilcox

BiggerPockets Business Podcast 23: Scientifically Proven Sales Techniques with David Hoffeld

BiggerPockets Business Podcast 22: The Free Strategy to Reach WAY More Customers with PR Expert Josh Elledge

BiggerPockets Business Podcast 21 - Reframing the Rat Race: How to Use Your Day Job to Prepare for Entrepreneurship with James Anderson of Forged Axe Throwing

BiggerPockets Business Podcast 20: The Questions You MUST Ask Every Potential Hire with David Greene

BiggerPockets Business Podcast 19: From “Naive” Start-Up to 8-Figure Revenue in 4 Years with Barnana Co-Founder Nik Ingersoll

BiggerPockets Business Podcast 18: How to “Have it All” by Living with INTENTION with Brandon Turner

BiggerPockets Business Podcast 17: Using Fear as Fuel with Alejandro Velez and Nikhil Arora, Co-Founders of Back to the Roots

A real-world MBA for entrepreneurs

BiggerPockets Business Podcast

Previous Episodes

Create Lasting Wealth Through Real Estate

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