Business Management

The 3 Main Reasons Entrepreneurs Fall Short of Their Goals

Expertise: Commercial Real Estate, Personal Finance, Real Estate Marketing, Business Management, Landlording & Rental Properties, Real Estate Investing Basics, Personal Development, Real Estate News & Commentary, Mortgages & Creative Financing
230 Articles Written

More often than not, I lie in my bed before I switch off the lights and call it a night, wondering what I would do if I ever had the chance to hop into a time machine and go back in time to give a younger me some insight. After all, perhaps I would not have run into so many roadblocks while building a company if only I had someone telling me then what I am telling myself now.

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I am sure that many of you have been in a similar predicament and have wondered about the “what if” surrounding every day of our lives. However, it is important to remember that it is never too late, and although I have definitely applied this in my life, I do wish that I could have learned about it sooner. After all, the earlier, the better. Hence, today I am going to talk to you about one of the most important things that I wish I could tell the younger version of me.


Why Most People Don’t Reach Their Goals

The 10X Rule written by Grant Cardone has truly been an important factor in my life (and in the lives of others, such as Brandon Turner). It taught me what the difference is between losing and winning, and I can now safely bet my bottom buck that nine times out of ten, the difference is truly made by the extra amount of work. The main concept surrounding Grant Cardone’s life changing book is that you will be able to succeed in anything you do if you are able to leverage 10X method with OPM, OPE and OPT (other people’s money, expertise, and time).

Related: You’re Just One Relationship Away from “10X-ing” Your Goals

Time and time again, I hear about people being unable to succeed in hitting their goals. There are really only three main reasons why people do not hit their targets:

  1. First, their persistence, drive, and ambitions are not up to speed.
  2. Second, with fear consuming them, they are face a serious roadblock on their path to success.
  3. Third, they set goals that are too “realistic” — and that end up being subpar.

Shooting for Higher, Better Goals

Stretching my goals has become a major factor in my real estate success. Instead of shooting for acquiring 50 properties for buy and hold, I shoot for 500, causing me to take the necessary actions to accomplish such goals. This could mean submitting 100+ offers on listed properties or sending out 1,000+ direct mail letters (weekly). The main idea is that if you set goals too low, then the actions that you take to achieve them will be far too low as well. So spend time dedicating yourself to a worthy goal, aim above and beyond, and this will naturally reflect on your actions, allowing your path to reveal itself.


Related: Goals and Resolutions Will Make You Broke and Depressed. Try This Instead.

Avoiding Excuses

These pesky little buggers never cease to eat away at the back of your mind. The negativity that surrounds and consumes you leads to a never-ending stream of excuses, causing you to try and justify poor performances. By simply learning how to control them, you will find yourself being able to jump over a lot of roadblocks that you never could in the past.


Ultimately, you are the creator of your destiny. Set high goals and take the necessary action to achieve them. You will be far better off aiming high than aiming “realistically” in the long run.

Sterling is an multifamily investor specializing in value-add apartments in Indianapolis and other Midwestern markets. With just under a decade of experience in the real estate industry, Sterling w...
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    Kory Thaut Investor from West Linn, Oregon
    Replied over 4 years ago
    Sterling, thanks for the post. I too wish I could go back in time with a flux capacitor (watched Back to The Future w/ my kids this past weekend) and teach my younger self a few things. I think I need to go back and listen to the Cardone podcast as I’ve struggled with the 10x concept a bit. Thanks for the reminder and link.
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 4 years ago
    Glad you enjoyed the read. Hope the second time around listening or reading will make an impact
    Douglas Skipworth Rental Property Investor from Memphis, TN
    Replied over 4 years ago
    Great post, Sterling. I just read an interview with Grant Cardone the other day in SUCCESS magazine where he said his “biggest mistake in life was that [he] thought too small for too long.” That comment stopped me in my tracks and has really had me reflecting deeply for the past few weeks. Your article is now pushing me further. Thanks so much!
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 4 years ago
    Glad I could be of value Douglas. Now go out there and take action!
    Steve Vaughan Rental Property Investor from East Wenatchee, WA
    Replied over 4 years ago
    I like the point that we might next meet the person that can 10x our goals. Say hi and meet people!
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 4 years ago
    Thanks for the read! Glad you enjoyed
    Rici Ryan from Sandy, Utah
    Replied over 4 years ago
    Great point you made: set goals too low and the action taken to achieve the goals will be far too low as well. I’ll marinate on that this week, for sure!
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 4 years ago
    Glad you enjoyed the read. Have you listened to the podcast Rici?
    Don Alberts from Frankfort, Illinois
    Replied over 4 years ago
    I can, I will, I must. Thanks Sterling. Don
    Sterling White Rental Property Investor from Indianapolis, IN
    Replied over 4 years ago
    That’s what I love to hear!
    Claude Diamond Professional from Rancho Santa Fe, California
    Replied over 4 years ago
    Hi Sterling, Enjoyed the article, good stuff BUT There is only 1 Reason why Entrepreneurs fail; SALES. The ability to Persuade another to Buy-Sell-Invest-Joint Venture is the Essential Skill for Success. Majority of People who are on bigger pockets want to get to the bank, the reward,the profit in the real estate business. They unfortunately miss the thrill of influencing others to do business,make a commitment or contract. To convince another is the missing link to Success in Creative Real Estate. The educators of CRE have to begin to focus on less motivation and more Perspiration. Sales is the missing Link; it is The Million Dollar skill. Claude Diamond J.D.
    Peter Mckernan Residential Real Estate Agent from Newport Beach, California
    Replied over 4 years ago
    Good job Sterling! I would say a good quote to throw in there is “You are confined only by the walls you build yourself.” The 10X Rule is a great book as well!