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Updated over 4 years ago on . Most recent reply

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Michael Previtera
  • Rental Property Investor
  • Greeneville, TN
8
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26
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Length of time between direct mail letters ?

Michael Previtera
  • Rental Property Investor
  • Greeneville, TN
Posted

I have started a “driving for dollars” strategy. I built a spreadsheet to keep track of everything including when I mailed out my first round of letters. How long do I wait to send out a second letter? Thanks in advance.

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28,237
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Nathan Gesner
  • Real Estate Broker
  • Cody, WY
41,391
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28,237
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Nathan Gesner
  • Real Estate Broker
  • Cody, WY
ModeratorReplied
Originally posted by @Michael Previtera:

@Nathan G. Wow! That seems like a lot but who am I to argue with someone that makes a million dollars a year doing that. I will up my schedule because of what you said and go with something around once a month.

The bigger issue is consistency. Most people try direct mail for 3-6 months, don't get good results, so they give up. Talk to anyone that's done it successfully and they'll tell you it's important to keep mailing, no matter what. I heard one guy on BP talk about sending out a mailer one time and then he didn't hear from the owner until two years later. The guy had stuffed the mailer in a drawer and then found it as he was packing to move.

Consistency is key!

  • Nathan Gesner
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