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Updated over 4 years ago on . Most recent reply

Length of time between direct mail letters ?
I have started a “driving for dollars” strategy. I built a spreadsheet to keep track of everything including when I mailed out my first round of letters. How long do I wait to send out a second letter? Thanks in advance.
Most Popular Reply

- Real Estate Broker
- Cody, WY
- 41,391
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The bigger issue is consistency. Most people try direct mail for 3-6 months, don't get good results, so they give up. Talk to anyone that's done it successfully and they'll tell you it's important to keep mailing, no matter what. I heard one guy on BP talk about sending out a mailer one time and then he didn't hear from the owner until two years later. The guy had stuffed the mailer in a drawer and then found it as he was packing to move.
Consistency is key!
- Nathan Gesner
