Growing Your Business

As we all know there are many avenues to grow ones business and real estate investing is no exception, as it should be treated as a business. This is the age old question of many entrepreneurs and business owners, how do I grow my business? Whether it's taking your business to the next level or getting it off the ground to start being a profitable business. So where does one start and what does one do to achieve this? This is such a common problem amongst small business owners, especially if capital is limited. Well the short answer is marketing! 

Ok so I know this isn't exactly anything that is earth shattering, but it is such a common concept that most small business owners don't have a clue on how to market effectively. This is a common problem with the majority of small business owners out there. Marketing to the masses and having a compelling and different message is what separates the successful business owners from the ones that never achieve that success. We are so saturated with advertising these days that it gets tuned out for the most part by most people. Now how is this effective use of your advertising dollars? Too many business owners are afraid of being different and potentially offending someone. I say that is actually a good thing as it gets people recognizing your brand and has people talking about you. What would you rather have? An ad that no one pays attention to and just ignores? Or one that has people talking and recognizing who you are? I would chose the latter and if some people don't like it, who cares? At least they know who you are! You have to stand out from the rest and the days of the big bad stale corporation that is bigger than everyone else is gone. People want companies that they can relate too and put a face and personality to that company. Safe is death in the marketing industry. Being stale and the same as everyone else will never get you ahead in today's business world.

Standing out from the rest is what will get you ahead. Will everyone like what you have to say or present? Probably not, but at least you are not being ignored like the rest. Being creative and sometimes even a little bit crazy will go a long way in getting your brand recognized by the masses. Who do you think they will go to first when they need your product or service? You of course, as you stood out from the rest and were the first company that comes to their mind because of this. So don't be afraid to really be yourself and get creative with that marketing, you may be surprised with the results.

Be committed to your success.

Derek Wilson

Real Estate Investor and Educator