How to Create a Strong Lead Flow Via Internet Advertising

A Screenshot from Our Website - 2/04/2020

Have you ever thought "How do I get motivated seller leads without actually having to phone prospect or mail people?". Well... I present to you, online marketing/advertising! 

In this blog post I am going to go over how to automate your online marketing presence & generate motivated seller leads on a consistent basis. Don't worry about sending another mailer or placing bandit signs!

How to Get Started With Online Marketing

First, I want to start off by saying it has taken me months (probably years) to perfect our online marketing system, & I have learned a lot via trail & error. Please take everything I share with a grain of salt as it might not work as well for you in your market. 

The basics to getting started with online marketing are the following:

A High Converting Website

Ad Copy That Works

Content That Builds Trust

A Quick Follow Up Sequence to Convert New Leads

Marketing Budget to Speed Things Up

In this blog post I am going to go over each of these categories in detail so you can learn how to generate leads online! 

Finding a High Converting Website

What do I mean by high converting website? Well, in very simple to understand terms... "A turn-key website that converts viewers into leads". When describing a conversion I go off of an individual who has filled out some form on the site. Whether it is "contact us" or "click here for a cash offer", either one would count as a lead. 

"Carter, where do I find a website like this?". Well, my answer would be to use Google. Back in 2017 I believe I typed into the search "high converting websites for real estate investors". If the company is great at marketing, their site should show up in the top organic results. Please do your own research & pick which site works best for you! 

Average Cost Per Month: $50-$150

Ad Copy That Works

What the heck is "Ad Copy"? This is the wording used in your advertisements. For example, when you see a bandit sign that reads "We Buy Houses for Cash 920-111-1111", the ad copy would be the words on the sign. 

The easiest way to find good ad copy is by searching for "we buy houses (random city)" & copying what the first few search results have. This is by far the easiest solution, & will save you tons of time in the process! 

Once you get more experienced & explore different wording or phrases that work, you can start experimenting with it! But, for right now if you have a limited budget I would just mirror others. 

Content That Builds Trust

In the beginning, having a lot of content is nearly impossible. Especially if you are just a newbie real estate investor. I would recommend over time, that you start building a database of content via "blogging" when you experience new things or come across unique scenarios. Property owners are always searching for answers or solutions to their problem, & they might find you via a blog article & build instant rapport. 

If you struggle to find good blog topics, again go to other investor sites & write on their same blog topics. 

WARNING: DO NOT COPY & PASTE BLOGS FROM OTHER PEOPLE - THIS DESTROYS SEO RANKINGS & IS ILLEGAL

Follow Up Sequence to Convert New Leads

This is the MOST IMPORTANT step for having success with your online marketing campaigns. If you do not call that lead within 2-5 minutes of coming in, they are most likely on the phone with another company. 

This is a very expensive learning lesson as the lead typically has a potential profit of $20,000-$30,000. And, if you are paying for Adwords or any other paid advertising this is lost as well! 

My first tip is to have a text come directly to you when a lead registers. Also, have an email autoresponder that goes out immediately upon registration on your site. This will help tremendously on the conversion process. 

Another suggestion is to have a script or questions that you ask the homeowner once you get them on the phone. I can share our script with you if you shoot me a message! 

Marketing Budget to Speed Things Up

You can generate leads for free online. By "free", I mean that you don't have to pay to have people click on the site. 

Some examples of this are by posting on craigslist, Facebook, or other social media platforms. Since these are free, there is typically a lot more competition & a lower conversion rate. 

Some examples of Paid advertising are Google Adwords, Facebook and Microsoft. For these leads source I would recommend having at least $1500-$2500 per month in a marketing budget to start. If you are in a competitive area, you will need $8,000-$10,000 per month.  Along with that, you will need to learn how to use each platform to make sure you are targeting the right people. 

There are companies who specialize in PPC marketing that charge upwards of $1000-$2000 a month to manage your account. Of course you will most likely get results quicker with a professional, but you will have to pay the price. 

In Conclusion

In this blog post I described all the steps you need in order to have success with online marketing! Of course there is always more information to learn. However, if you start learning the basics & taking action you should be able to generate leads on a consistent basis. 

As you can tell from the photo in the beginning of this article we landed 5 new leads this week from our online marketing. Focus & take massive action!

God Bless

Carter Crowley