Increase Your Visability

Congrats, you’ve joined this site. You’re getting educated. You’re surrounding yourself with Amazing people. So how do you take it to the next level? How can you raise your profile….and make money doing it? One of these 10 success secrets could just get you and your real estate business to the next level. 

1. Know Your Stuff – When it comes to branding it takes more than putting good PR into practice. It’s about doing your homework. So learn as much as you can. Then learn so more. Always keep learning and growing. The markets are always changing and new opportunities come up every day. So learn what you need to, but find a balance. Do not let the learning keep you from doing! You’ll soon realize that you’ll learn so much more by doing while you learn. The action of doing will solidify what you know. So Know your Stuff and put your Stuff to Work!

2. Network nontraditionally – Network with a purpose and network with those that are experts in their field. There are many opportunities today to join social network and local investment clubs, so make sure you do it. Often times it is more comfortable to stay in your same level of expertise. ie Keep hanging out with those that are just starting out. While comfort is nice, it won’t get you to the next level. So seek out those that are more experienced, seasoned, and successful then you. Ask to intern with them. The best way I’ve found to get time with experts in any field is to ask, “how can I contribute?” instead of “what can you do for me?” They’ve worked hard to get where they are so they’re not going to give you time for free. It will take time and effort upfront, but the returns on your career could be amazing!

3. Realize your own Star Power – You have to go beyond each individual deal. You have to make your value known. So go ahead and toot your own horn. If you’ve found a screaming deal, even if it is already closed, go ahead and use that sample deal to attract more buyers. I like to use recent (now it cannot be from more than a year ago) deals in my letters to Cash Buyers. If you send a sample deal along with the letter you’ll attract a much greater response rate. Go ahead and make yourself a personality in your community. Become the go to person for creative real estate deals. Make your deals amazing, but also make your time a valuable commodity too. 

4. Join the Club – Or Five – Join a Real Estate Investment Club in your town. Join the Chamber of Commerce. Join some Social Networking Sites and the groups in your industry. Not only will these groups get you more exposure, but they will also lead to partner deals, potential private money, and expanded business/market opportunities, not to mention long term profits. There are so many resources to be found just by joining a new group. For example, I joined a new real estate investment club and met some new investors. One lady I met was focused solely on Short Sales. How great is that…. Someone who loves to do what I have no interest in. Not only that she was looking for leads and happy to pay for them. Again, another bonus. This gave me the opportunity to go after Pre-foreclosures more confidently. You’ll never know what opportunity will present it-self until you get in the group. 

5. Speak Up (and Out) - Share your story. Share your experience. Share your enthusiasm. People are always eager to hear someone else’s story, or take in another perspective. So take what you have and let the world know about it. Start talking. Well, that’s great Andrea, but I haven’t done a deal yet. Okay…I can relate. The first deal we did was due to use opening out mouths and telling our friends and family about our new venture. We didn’t know a lot yet, but were learning. However, what we did have was a lot of excitement and knowledge of the potential. So if you have the belief and are ready to commit. Let the world know about it. I’ve always talked about posting your goals for the world to see. The more you let people know about your goals the better chance you have of success – Why, because you’ll let yourself down, but it is a lot harder to let others down. So you’ll push a lot harder. So let the world know and go get it!

6. Go where you’re Needed – It is okay to solicit paid opportunities for yourself. Do other investors have a need? Can you fill that need? Find out what other are looking for. As Joe Jurek (an Investor Friend) always says…”When Wholesaling, you’re really personal shopping – real estate style.” So find out what other’s need and see if you can make a profit while helping them out. Like my example above about the short sale specialist. She had a need that I could profit from filling. Not only could I profit for it, but having that opportunity allowed me to expand my business by marketing more confidently to pre-foreclosures. 

7. Seek out the It-Factor – What do you have to offer? What is your strength? How can you cultivate and promote that to grow your business and success? A lot of that it fact is going to come down to your personality, personal strengths, and how you operate. So do not tear down what you are good at and focus on what you’re not. That is one thing I love about what Dean teaches. Focus/Grow your strengths. Use those strengths to grow your business and hire someone to do what you’re not great at. So bring out that It-Factor. Is it your work ethic? Is it your power team? Is it your knowledge of the market? Is it your willingness to keep moving forward? Is it your organization skills? Bring your It factor to the front for Priceless results. 

8. Grab a Partner – Partnering with another Investor, especially when branching out to new strategies or new markets, can open many new doors. Chip and I have done deals in 16 different states. We didn’t do those all on our own. We’ve done them by partnering up with successful investors in that market. Or by tapping in to a Power Team that they’ve built and offering them a fee for the referrals. Additionally, we dove into the lease option business after watching another investor that we bird dogged several Lease Option leads to – make those deals happen. The knowledge and experience we’ve gained by working with others have expanded our business immensely. One word of advice, go back to networking. If you’re going to ask to partner on a deal, make sure you are bringing something to the table. Have something to contribute to the cause. Which nicely leads in to…

9. Give to Get – Think of a trade show or promotional event. The goodie bags, giveaways and freebies that we’re often tempted to think of in terms of short-term cost, not long term profit, can be important tools. Think of it this way…You can buy ads where thousands of people will see you and walk away or you can place your product or service in the hands of the right 100 people. The big ads worked great in the past, but less so in today’s modern world. Why, because we are constantly being bombarded with ads, promotions, images, etc that we are desensitized. It use to take 3 impressions to get people to trust you. Now, we need 15+ touches – that a lot and goes way beyond one or two ads. So get the right deals, information and opportunities in front of the right people. This idea can go beyond just giveaways. Be willing to share information, leads, ideas in exchange for the same from someone else. 

10. Never Hesitate to Ask – The best way to find out how to do something is to pay attention to who’s already doing it. Not only doing it, but doing it well. Successful people not only have experience and stories to share, but they often times have a passion and excitement that they can share as well. They’re not afraid to put themselves out there. They’re not afraid to ask. They ask themselves is there a demand for their skills, and they ask how to get to the next level. Chip is Amazing at this. He’s naturally curious and so he asks to be a part of things. Just this year, he asked to be a part of legislation his company was proposing to the Colorado Legislature. He not only was involved, but testified in front of a Senate committee. How cool is that!?! Not only did he serve and learn a lot along the way, but they law passed and was signed by the Governor and put into law just this month. I learn something from that drive, energy and passion. It’s a privilege to be married to him and learn & grow together. S

o hopefully, one or more of these ideas is something you can try to incorporate into your business life. Raise your Visibility. Raise your Profile. Raise your Success!

Best of Success to you all!