3 Creative Ways Agents Can Help Investors Find Hidden Deals

Want more investor clients? Help them find deals they can't find on Zillow. Here are three ways agents can become indispensable:

1. Use MLS Filters Like an Investor
Most agents run CMA reports or “just listed” alerts—but investors need filtered data that fits their criteria: multi-units, zoning code matches, days-on-market filters, or price drops. Learn to set up investor-focused searches and watch how quickly you stand out.

2. Go Off-Market Through Your Network
Title reps, property managers, probate attorneys, and even handymen often know about properties before they hit the market. Build relationships in these circles and tap them regularly. Texts like, “Hey, know anyone about to sell?” can turn into exclusive deal flow.

3. Spot Opportunity Others Overlook
That duplex with peeling paint? That fourplex with 1 vacancy and bad photos? Most buyers scroll past. But trained agents know what rental demand looks like, how to estimate light rehab, and where rents are rising. Investors want your eye—not just your access.

Final Thought
Investor clients reward agents who bring deals, not just listings. If you become their hidden-deal scout, you won’t just get one closing—you’ll earn a pipeline of repeat business.