Real Estate marketing musts

As we move forward into the heart of the spring/summer sales season, we continue to see challenging statistics reported each month in the news.  The number of home sales continues to drag behind last years results.  A large part of that drop off can be attributed to last years tax credit, but even with that knowledge there is still obviously less demand than we would like to see at this time of year.  If you're selling your home, how do you do it successfully in this challenging market?  There are really 2 factors that are going to determine how successful you're going to be.  The very first factor that every smart realtor will tell you is that your home MUST be priced properly in this market.  EVERYONE wants to get the most they can for their home, but if a seller is unrealistic with their pricing in this market potential buyers simply move on to another comparable home that IS realistically priced.   Your home will most likely not even get the number of showings it should because potential buyers and their agents will assume that you are inflexible because your home is priced so high.  The 2nd factor is the quality of your marketing: specifically, your DIGITAL marketing.  You need to know what resources your listing agent is going to bring to bear to make your property stand out.  Are they going to provide a virtual tour of your home, an audio tour that can capture leads?  Will they use live video?  Will they maximize social media?  Most importantly, do they know how to make sure that all of the digital media is SEEN?  Many agents do a lots of digital marketing but don't have the expertise to make sure that it shows up properly in Google searches.  Make sure you ask any agents you interview for listing your home to show you some of their current listings and check how visible their marketing is if you actually look for it.  If they can't get their current inventory seen on the internet, they most likely won't do any better with your home.

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