Personal Agent Branding, Part 12

This is part twelve of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!

Tapping Into Your Inner Voice

This week, Allison Iraheta sang “Papa Was A Rolling Stone” which brought rave reviews from the judges. She found her voice, found her brand signal and connected to the core of her being. What is particularly remarkable about Alison is that she is only 16 years old. In this performance, according to one of the judges, Alison tapped so deeply into her inner voice, her unique brand signal, it was, “from God, you cannot teach that!”

Once you find your unique wavelength, once you tap into your inner voice, you cannot go back to the same old way of doing things without a feeling of angst. Your talent grows; your performance gets better and better. You cannot accept anything less.

This also applies to those in luxury real estate marketing who seek to gain or sustain market leadership. The pursuit of market leadership may seem on the outside like acquiring the lion’s share of market share. But, it is actually the quest for tapping into your inner voice. True market leaders compete only with themselves. They constantly keep reaching for their best and look to improve no matter what the circumstances are. They like the leading edge, they constantly explore it. They don’t let themselves be swayed by events of the day. They mind their own business. They consistently stay on their brand signal.

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