Why You Shold Avoid Selling Similar Apartments All At Once?

Are you an owner of several apartments in Auckland? Is selling 2 or 3 apartments at the same time a good idea?

It’s quite tempting to put at least 2 similar apartments in the market, but you need to understand that everything is about supply and demand. So, if there’s more demand and less supply, then the prices will definitely go up. However, if there are apartments that are very similar to each other on the listings, then it will likely dilute the buyers and that means you get less offers.

Most apartment owners in Auckland have the same notion that selling similar apartments could provide them with better opportunities and bigger profits. In reality, it’s the opposite that happens, and a lot of them will have a hard time finding decent buyers for their properties. Now, the best course of action, for me, is not to put them all at the same time.

Why? Buyers are looking for the best deals on the Internet and they would want to stretch their budget. Therefore, seeing two identical apartments will give them the impression that they can haggle with the owner and they will most likely ask you to lower the price a bit more – and we don’t want that to happen! It’s better to market your apartments one at a time and you must let the first one set the benchmark before listing your second apartment.

This marketing strategy will bring in more buyers and you can even be more creative in your ads by highlighting the features of your first apartment – encouraging prospects to view your listing. It will not be long for buyers to notice your apartment, and if you see that there are several inquiries coming in then it will be the perfect time to market your second apartment.

Although you may need to consult a seasoned real estate agent who can give you the best advice on when you can put your second or third apartment on the online listings, it’s essential that he is knowledgeable enough and know his way around the Auckland apartment market.