Why You Should Avoid Priced Negotiation When Selling Apartments

How does priced negotiations affect the way buyers look at your listings? There are two main reasons why this marketing strategy is being utilised by several real estate agents. The first one is when agents don’t know the actual value of the apartment they are selling. This can be attributed to their lack of expertise or confidence to give an actual figure regarding the property of their client.

The second reason is when agents think that an apartment owner wants the excess of what their property is worth. They usually hesitate to put the price on the listing, because this can turn away buyers. If you look at several online listings like “Trade Me,” those that are priced by negotiation will most likely have fewer views. Why? They usually are more expensive than the other apartments on the listings.

These are the reasons why you need to avoid going into priced negotiations especially when it comes to your apartment. As a vendor, you want an agent that can tell you whether your expectations are too high. You don’t want to venture out into something pointless, because you’ll just be wasting a lot of marketing but it cannot provide you the results that you’re looking for.

Always remember, you need all the information in the property market that you can use to make the best decision, and only a reliable real estate agent can give you that info. That’s why it’s important for you to find a suitable agent that is thinking about what you want to achieve rather than the commission that they will get.

To cut the long story short, it’s always a bad idea to go for priced negotiation. As an apartment specialist with years of experience in the Auckland apartment market, you’ll never see it in my listings and I’m strongly against it. I hope that this post has given you an insight into this particular topic.